Brand & Marketing Manager
Gene Hiller Stylists
May 2017 - Apr 2022 (5 years)
- Focused aggressively on increasing gross margins by diverting away from a traditional retail model designing, manufacturing and selling our in-house brand
- Building & Developing e-commerce platforms designed to translate in a luxury market leading to $66,000 in direct new customer sales
- Streamlined digital marketing processes via Google Ad Words, Social Media, Email Marketing and Loyalty Programs to maximize the available budget leading to increased LTV with $367,865 in attributable sales (2021)
- Built an in-house photography studio & produced all product imagery and video content to reduce costs
- Styling and servicing client needs with professionalism while connecting in a meaningful way leading to over six figures in personal sale