Samantha Kamiel
About
Detail
Brand strategist on a mission to solve the world's everyday problems through creativity 🌎 | Canadian & UK Citizen | Lets connect!
Canada
Résumé
Jobs
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Senior StrategistCossetteJan 2023 - Current (3 years 10 months)Extended the strategic partnership between Google x Raptors with a campaign that links both brands while engaging fans.- MSenior Digital StrategistMomentum McCann Worldwide AgencyJan 2022 - Jan 2023 (1 year 1 month)
- MDigital StrategistMomentum McCann Worldwide AgencyJan 2020 - Jan 2023 (3 years 1 month)Moving to Momentum has allowed me to lead strategic projects. Even in a pandemic year, we've continued to push great work! We continuously raised the bar with influencer and digital. We jumped onto managing a multi-culture community on WeChat, dove into connecting brands and consumers through influencer advocates and launched a storytelling campaign that uncovered how our homes have changed over the last year.
One project i'm proud of is the Nike Watch Me Glow campaign paired 15 influencers across the U.S. with local Champs Sports Women stores to inspire the ultimate "glow up". Our main objective? Drive people to purchase on our Nike for HER microsite. The program increased sales by 109% in the first two weeks and even inspired - Marketing ManagerWEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)Nov 2019 - Dec 2019 (2 months)Managed the Wattpad Books team to globally launch their Winter 2020 books. Working with the PR team and publishing team, I ensured booked were marketed effectively on both online and in-store channels.
- Content StrategistTAXIJan 2018 - Nov 2019 (1 year 11 months)Moved to TAXI Toronto to continue working with Audi Canada. Led a re-brand of their social channels. Resulting in a 325% growth in followers and 30% engagement rate. Significantly higher than the 5% industry average.
As a Content Strategist, I was a digital conduit for the creative teams, assisting on all digital campaigns. This just in: our #UNIGNORABLE campaign for United Way won Strategy Magazine's Campaign of the Year, 2019. - ZCommunity ManagerZulu Alpha Kilo IncJan 2016 - Feb 2018 (2 years 2 months)I built strong foundations in social strategy while working at Zulu Alpha Kilo, which was awarded Small Agency of the Year two years in a row. I learned dedication, teamwork and resiliency. Working with some of the best in the industry.
Clients included Interac, Corona, Modelo, Audi and Harley-Davidson. On Harley-Davidson we launched 1903 A Harley-Davidson Café and H-D Common Ground. This 12-part online docu-series won Gold for Content Strategy at the Strategy Awards and was featured on Ad Age as the Best Brand Storytelling of 2017. Oh, and we helped to reverse a three-year sales decline with a 5.5% uplift!
Education
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- Strategy Fundamentals, AdvertisingBrainStationJan 2017 - Current (9 years 10 months)
- Corporate Communications and Public Relations, Public Relations, Advertising, and Applied CommunicationCentennial CollegeJan 2013
- Honours Bachelor of Arts (B.A, Communication and Media StudiesWilfrid Laurier UniversityJan 2008 - Jan 2013 (5 years 1 month)
Projects (professional or personal)
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- PPhony Party Event for Kids Help PhoneOct 2013Planned and executed a charity event called "Phony Party" to benefit Kids Help Phone. We began the event without budget and raised over $2400 for the charity.
Awards
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- TAce AwardThe Canadian Public Relations SocietyMar 2013The purpose of the Achieving Communications Excellence (ACE) Awards is to recognize communications excellence in the practice of public relations. I was part of a team that won the Student Public Relations Campaign of the Year which recognizes a student or student group for excellence in communications planning and program execution.