Liz High

Practice Lead, Financial Services

Metia

Mar 2023 - Current (3 years 6 months)

Providing data driven, strategic brand and marketing services to banks, credit unions and fintech businesses looking to grow, innovate and serve their customers authentically and purposefully.

EVP Nymbus Labs

Nymbus

Jan 2021 - Mar 2023 (2 years 3 months)

Niche is the new local. It's how banks and credit unions connect with their communities and financial consumers find their tribes. Nymbus Labs supports financial institutions and brands of all sizes to find and research their niche, create unique customer experiences and go to market quickly, confidently, and creatively on the Nymbus Platform. Active leader, successfully driving innovative market positioning, future valuation, sales performance, and rapid growth against ambitious goals Leading, developing, and executing brand launch and growth marketing best practices to support Nymbus customers' investments and deliver rapid ROI. Coaching senior marketing, creative, and banking professionals to deliver growth marketing solutions for Nymbus

VP of Strategy and Insight

Metia

Nov 2015 - Jan 2021 (5 years 3 months)

Main Role: Leading and growing Metia’s Insight Strategic Service, delivering data driven brand, marketing and customer experience strategy to a wide range of clients from government departments to global technology leaders like Amazon, Dell EMC and Microsoft. Financial Service Strategy: Best practice insight methods to build bank and credit union brands, develop profitable marketing strategies and support customer centered digital transformation. Deep expertise in FinTech brand development, product launch and marketing strategy. Insight techniques: Qualitative research: Online and in person, digital ethnography, semiotics and advanced linguistic analysis and modelling. Quantitative research: Combining primary research, digital and behaviora

VP Strategic Delivery

Tahzoo

Oct 2014 - Sep 2015 (1 year)

Established and scaled operational methodologies across end-to-end delivery model to drive efficient and consistent execution of global digital customer experiences on behalf of Fortune 500 businesses like Starbucks, BCG and Jaguar Land Rover. Identified and capitalized on unique integration points between insight, analytics, content strategy, UX and Technology implementation to deliver consistently, profitably and competitively. Drove operational improvements which resulted in savings and improved profit margins Managed a large global professional services team with insight professionals, analysts, project managers, and UX designers Show less

VP Global Insight and Analytics

SDL

Apr 2013 - Oct 2014 (1 year 7 months)

Joined through the acquisition of Alterian Active member of Executive Leadership Team through aggressive growth phase, multiple mergers and acquisitions and periods of change. Business grew 2X in two years. Led, built and coached global team of insight professionals and data analysts to profitably deliver product innovation, thought leadership, pre and post-sales assignments involving social data analytics, ethnography and strategy consulting. Developed and implemented performance improvement strategies and plans to promote continuous improvement Built and delivered profitable professional service offerings to support Customer Experience In The Cloud Platform (CXC Platform) to establish market leadership in Customer Experience Management (C

A

Senior Director:CX Measurement and Analytics

ALTERIAN SOFTWARE LIMITED

Sep 2010 - Mar 2013 (2 years 7 months)

Joined as founder of acquired business - Intrepid Consultants. Led integration of team, clients, tools and best practices into Alterian to ensure acquisition delivered value and future performance promised. Financial management and reporting on internal CXMA P&L. Client management and account growth - exceeded annual sales and gross margin targets set consistently. Development and implementation of profitable insight services to support existing Social Media Software Platform (SM2). Creating, communicating and approving users stories for agile software development to enhance SM2 platform to reflect insight and analytics best practices. Active member of Leadership Team with specific responsibility for ongoing innovation in social media data

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Founding Partner and Managing Director

Jul 1998 - Aug 2010 (12 years 2 months)

Founder and Managing Director BUSINESS MANAGEMENT P&L and full end to end business management Strategic growth and management of business including establishment of US office, merger with Lift9, a social media listening company in 2010, adding a Vietnamese Office to the Intrepid portfolio. Investment and set up of idFactor and Intrepid Australia - two complementary businesses to the core Intrepid business Driving the acquisition and integration of Intrepid into Alterian in the UK CLIENT SERVICES: Revenue generation Working client services manager on strategic clients Methodological Design Advance insight analysis Board level facilitation and presentation INNOVATION Development of a series of market leading insight propositions including tri

B

Account Director

BEM Ltd

Jan 1996 - Jan 1998 (2 years 1 month)

R

Research Manager

Jan 1994 - Jan 1996 (2 years 1 month)

L

Leisure development Officer

Jan 1992 - Jan 1994 (2 years 1 month)

Leisure Research Officer

London Borough of Waltham Forest

Jan 1990 - Jan 1992 (2 years 1 month)

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