Senior Manager, Global Enterprise Sales Development
Mural
Mar 2021 - May 2022 (1 year 3 months)
- Built and scaled the Global Enterprise Outbound team from 3 to 60 reps across NAMER, APAC, and EMEA, establishing a high-growth sales function.
- Designed and implemented a Named Account model with account scoring to drive a Land and Expand strategy for Enterprise Accounts (5,000+ employees).
- Refined sequences, templates, messaging, and talk tracks, increasing connect-to-demo conversion rates by 25%.
- Led comprehensive training programs on PLG strategy, personas, account mapping, tech stack utilization, and outbound strategy, improving SDR pipeline efficiency.
- Promoted 2 reps to Management, 3 to Account Executive, and 3 to Account Management, driving internal career growth.
- Developed performance tracking to