Natasha Cholerton-Brown

I'm a proven senior operator with a track record of growing revenue, scaling operations, and using AI to transform how companies operate—especially in media, sports, entertainment, and other content-led businesses. Across CEO, COO, and GM roles, I've run large P&Ls ($200M+), led teams in the thousands, and delivered growth and turnarounds in high-stakes, fast-moving environments. I understand how incentives, governance, and legacy systems determine whether change sticks—and how to design operating models that unlock revenue, not just activity. I'm hands-on with AI—using it daily for analysis, planning, and decision support—and I help teams with their AI adoption journey from leadership alignment, use-case selection and workflow design through to training and measurable impact. I focus on improvements that matter: revenue growth, faster cycles, higher adoption, and better quality—always with clarity, practicality, structure, and impact to move the business forward.