Adrian S

S

Senior PPC Strategist, Conversion Tracking & Tagging Expert

Sep 2022 - Current (3 years 11 months)

Digital Marketing Manager

Aspiration Marketing

Mar 2021 - Sep 2022 (1 year 7 months)

- Led PPC strategy and execution for clients across ecommerce, SaaS, and B2B lead generation - Integrated Google Ads campaigns with HubSpot CRM, streamlining lead capture, qualification, and nurturing workflows - Leveraged HubSpot lead scoring and segmentation to deliver personalized ad messaging and improve campaign relevance - Synced Google Ads remarketing audiences with HubSpot lifecycle stages to target users across the buyer’s journey with tailored creative and offers - Implemented and optimized offline conversion tracking for multiple B2B and SaaS clients, ensuring accurate attribution and ROI measurement Client Verticals - Financial Services / Payments: - SaaS: Artificial Intelligence, Hybrid Workplace, Inventory & Ecommerce Mana

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Google Ads Strategist

Sep 2020 - Nov 2022 (2 years 3 months)

- Proven success managing high-performing Google Ads campaigns for UK-based ecommerce and fashion brands - Scaled fashion accounts from launch to over £200,000/month in new revenue, driving consistent growth and profitability. - Managed large-scale Shopping campaigns with thousands of SKUs, optimizing product feed structure, bidding strategies, and audience targeting - Worked with both premium labels (e.g., Self-Portrait) and niche lifestyle brands to drive targeted acquisition and brand growth Show less

Senior Google Ads Strategist

Right Hook Digital

Apr 2019 - Sep 2020 (1 year 6 months)

- Led Google Ads strategy and execution for a performance agency specializing in Shopify-based DTC ecommerce brands - Built and optimized full-funnel paid media strategies focused on revenue growth, customer acquisition, and retention - Managed large-scale Shopping campaigns with thousands of SKUs, improving feed structure, bidding, and merchandising efficiency - Implemented conversion tracking and attribution using GTM, GA4, and platform-native tools to ensure accurate performance measurement - Conducted keyword research, audience segmentation, and competitive analysis to identify growth opportunities - Collaborated with creative, CRO, and analytics teams to align campaigns with brand identity and customer lifecycle Client Verticals - Supp

PPC Account Manager (100% Remote)

Search Scientists

Oct 2016 - Apr 2019 (2 years 7 months)

- Led paid media strategy, planning, and client communication across Google Ads, Microsoft Ads, Meta Ads, Amazon PPC, and LinkedIn Ads - Managed conversion tracking setups (Google Ads tags, remarketing codes, Facebook Pixel, product catalogs for Shopify/WooCommerce) - Built and optimized Shopping campaigns and Meta funnels aligned with customer journeys - Trained and mentored team members; delegated tasks to scale account management Key Achievements - Drove up to 10x revenue growth for multiple clients; achieved ROAS of 20 on peak accounts - Designed a 3-tier Shopping Campaign structure to improve budget control, bidding, and keyword targeting - Accounts ranked in the top 3% by Wordstream and top 5% worldwide by Google Client Verticals - Ho

PPC Optimizer

Search Scientists

Jun 2016 - Oct 2016 (5 months)

Created and optimized AdWords, Bing, Facebook, and Amazon campaigns following the strategy set by the account manager. Worked with Optmyzr, Adespresso, Adspert, Supermetrics. Reported to Account Manager.

Online Marketing Specialist

freelance

Aug 2015 - Feb 2016 (7 months)

• Performed comprehensive SEO Audits and optimization using specific tools like Raven, Ahrefs, Moz, and SEOsitecheckup. • Implemented performance campaigns through AdWords and Facebook. • Mixed AdWords with Affiliate Marketing.

Growth Specialist

Toptal

Mar 2014 - Apr 2015 (1 year 2 months)

- Executed large-scale email outreach campaigns to build backlinks and strengthen domain authority - Improved MOZ Domain Authority from 40 to 50 through targeted link-building with tech influencers and publishers - Promoted blog content across Twitter, Reddit, Hacker News, LinkedIn, and Google+ to expand reach and engagement - Supported SEO initiatives with keyword research, on-page optimization, and profile editing - Tools used: BuzzStream, GroupHigh, Yesware, Ahrefs, MOZ, Asana, Google Analytics Show less

PPC Analyst

First Beat Media Inc.

Sep 2013 - Feb 2014 (6 months)

- Managed 20+ accounts within MCC, overseeing a combined monthly ad spend of $300K–$400K - Optimized bids, expanded keyword coverage, and maintained negative keyword lists to improve efficiency - Structured and scaled campaigns across hundreds of ad groups to maximize ROI

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