Founder & CEO
Tiny owl Media
Jan 2022 - Current (4 years 6 months)
Key Achievements: - Led 150+ influencer marketing campaigns across fashion, retail, and fintech categories, focused on business outcomes, not just reach. - Delivered consistent 2X+ ROI for brands by leveraging hyperlocal creators and targeted campaign frameworks. - Enabled brands to expand into Tier 2/3 markets, driving up to 40% growth in underpenetrated regions. - Strategically supported festive campaigns and product launches, resulting in up to 30% sales lift during peak seasons. Core Responsibilities: - Planned and executed end-to-end influencer strategies -briefing, creator matchmaking, content review, and performance tracking. - Built regional creator networks and long-term partnerships to increase brand trust and engagement. - Develo