Eric Pratt
About
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Founder & CEO
Golden, Colorado, United States
Résumé
Jobs
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Founder & CEOInstrumental GroupJan 2024 - Current (2 years 6 months)- Founder & CEO of North AmericaInstrumental GroupJan 2023 - Sep 2024 (1 year 9 months)A full-service digital agency with creative and technical talent aligned toward helping large organizations achieve their goals.
- Board MemberMountain View MarketingJun 2009 - Nov 2014 (5 years 6 months)Pugs Inc distributes general merchandise online and across all 50 states. Pugs Eyegear™, a premium brand of sunglasses recognized nationally as the leader in style and quality. Millions of Pugs Eyegear™ sunglasses are sold each year, with a high percentage of sales to repeat customers. These repeat customers associate the trademarked “Pugs” logo with superior quality and value. Pugs Gear™ Apparel is designed specifically for convenience store customers and provides apparel for every season. All Pugs Gear™ products feature high-quality materials and the latest styles at very low prices. Please search the Pugs Linked In Group for further information.
- Founder & CEORevenue RiverJan 2009 - Jan 2023 (14 years 1 month)Revenue River is a digital marketing & sales innovation agency with headquarters in Colorado. We believe in operating on the razor's edge of digital tactics and technologies, solving for growth companies looking to compete and win with digital. In our industry, experience & expertise doesn't come from longevity. What agencies did 5 years ago has little to do with what's required to compete and win tomorrow. We believe in mastering innovative tactics in real time. We believe investing in the continual improvement of our people is what makes us relevant experts. Simply put, we stay in front so you don't have to.
- Founder & CEORevenue RiverJan 2009 - Jan 2023 (14 years 1 month)Revenue River is a digital marketing & sales innovation agency with headquarters in Colorado. We believe in operating on the razor's edge of digital tactics and technologies, solving for growth companies looking to compete and win with digital. In our industry, experience & expertise doesn't come from longevity. What agencies did 5 years ago has little to do with what's required to compete and win tomorrow. We believe in mastering innovative tactics in real time. We believe investing in the continual improvement of our people is what makes us relevant experts. Simply put, we stay in front so you don't have to.
- Director of Sales & MarketingQeHJan 2009 - Feb 2015 (6 years 2 months)QeH2 offers CIO-level IT support and business solutions for the small business along the front range of Colorado. We have a revolutionary business model built to deliver real solutions that drive business for our clients.
- Senior Sales ManagerMountain View MarketingOct 2004 - Jan 2009 (4 years 4 months)Managed all sales and service across 23 western states. Manage 5 district managers and oversee performance of their 53 sales reps.
- ATerritory ManagerAW Bottling COSep 2000 - Oct 2004 (4 years 2 months)- Managed existing territories and opened up new territories of distribution including Colorado, Wyoming, North Dakota, South Dakota, Nebraska, and New Mexico - Performed sales presentations at regional and national grocery and convenience chains, slotting new items, scheduling ads, samplings, and promotions - Directed regional sub-distributors, relaying pricing, promotions, distribution strategies, delivery systems, and freight structures
- DSales RepresentativeDickerson DistributingMay 2000 - Oct 2000 (6 months)- Responsible for management and growth of an individual sales route - Performed daily sales calls to various grocery stores, convenience stores, restaurants, and taverns - Presented and sold various brands of beer, including domestic, micro, and imported varieties - Presented and sold various brands and varietals of both imported and domestic wines
- SMerchandising ManagerSound BeverageNov 1996 - May 2000 (3 years 7 months)- Responsible for hiring and scheduling staff, verifying hours, and managing employee production - Responsible for routing and coordinating all staff to ensure all accounts were serviced in a timely and effective manner - Worked closely with management and sales staff to oversee promotional activities in various on-premise accounts
Education
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- Business Administration, Sales & MarketingWestern Washington UniversityJan 1994 - Dec 1998 (5 years)
- Arlington High SchoolArlington High SchoolJan 1991 - Dec 1994 (4 years)
Projects (professional or personal)
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Publications
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- RHow to Lead & Compete in a Digital UniverseRedwood Publishing LLCNov 2016Preparing business leaders with the big-picture understanding needed in order to lead sales and marketing efforts in our digitally distracted world. Written by sales and marketing expert and Revenue River Marketing’s founder and managing partner Eric Pratt, How to Lead & Compete in a Digital Universe lays out the components for a hyper-digital strategy to help organizations compete for new business in the places their prospects frequent. To prepare you to lead organizational change, Eric defines the big decisions business executives face around their growth strategies in a digital marketplace. By understanding our complex marketplace, mobile landscape, and need for instant gratification you’ll be prepared to lead the organization towards a
- HHubSpot Marketing BlogHubSpotcomApr 2014I’ve had the privilege of learning some hugely helpful tips and skills from some amazing entrepreneurs and business leaders, and I’m sharing. I’m sharing this insight because I know how mastering time management has helped me and my business and believe it can be helpful to you, too.