Caroline Ruwet
About
Detail
Marketing Director at Access Health CT
Hartford, Connecticut, United States
Résumé
Jobs
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- AMarketing DirectorAccess Health CTJun 2021 - Current (5 years 5 months)
Media Relations, Business InsuranceTravelersMay 2020 - May 2021 (1 year 1 month)Supported media relations for Business Insurance at a Dow 30 company. Industries included transportation, construction, manufacturing, agribusiness and technology.- MPublic Relations Account SupervisorMintz HokeNov 2018 - May 2020 (1 year 7 months)At Mintz + Hoke, I am part of a well-established and highly awarded public relations team. We are known for our ability to take on complex marketing challenges and help clients win their most difficult marketing battles. With a dynamic media landscape that changes by the minute, our PR practice is nimble and reflective of the changing media tides. We don't do easy. We do traditional media relations, social media, crisis communications, event planning, media training and more. Got a challenge? Let me know.
- MPublic Relations Account ExecutiveMintz HokeMar 2017 - Nov 2018 (1 year 9 months)
- MPublic Relations DirectorMarket Mentors LLCAug 2015 - Mar 2017 (1 year 8 months)Originally hired as a public relations specialist, I was promoted to direct the PR department and grew it from a one-person department to five full-time positions including social media support. In this role, I supported a full-service agency leveraging the multiple disciplines of PR, social, content marketing, advertising, design and digital. Clients represented a variety of industries and verticals including manufacturing, political, health care, insurance, retail, law, education, nonprofit and more. Additionally, I was responsible for crafting proposals and pitching new business as well as providing crisis communications.
- MPublic Relations SpecialistMarket Mentors LLCMar 2013 - Aug 2015 (2 years 6 months)
- SPublic Relations DirectorSelect Marketing and Distribution IncDec 2012 - Mar 2013 (4 months)
- SPublic Relations DirectorSelect Marketing and Distribution IncDec 2012 - Mar 2013 (4 months)
- Marketing and Media AssociateRemiAug 2011 - Dec 2012 (1 year 5 months)As a marketing and media associate at REMI, I worked with challenging technical information and experienced professionals in a niche industry (analyzing the economic impact of public policy using proprietary software based on economic modeling). I was responsible for event management including day-long seminars and a week-long users' conference in Washington DC (during an election year--it was very exciting work). Additionally, I worked with leadership on public relations initiatives, introduced social media to the firm and helped build and launch a new website with an outside agency.
- RPublic Relations Account CoordinatorRacepoint GroupJan 2009 - Jan 2011 (2 years 1 month)As a public relations account coordinator, I supported account teams in the health care, tech and retail industries. Responsibilities included administrative duties including status reports and coordinating workflow, to building speaking and events calendars, managing and building media lists, proactive and reactive pitching and release writing and editing. This firm specializes in fusing traditional public relations with social media initiatives, and all of our work integrated these mediums throughout client work.
Education
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- BA Media Arts, Concentration in JournalismUniversity of MissouriColumbia
Projects (professional or personal)
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Awards
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- G2019 Gold Mercury Award for Social MediaGreater Connecticut Chapter of the Public Relations Society of AmericaOct 2019Mintz + Hoke was awarded with a Gold Mercury Award for social media conducted on behalf of client, Leonardo DRS. Award levels include: Best in Show; Gold; Silver; and Bronze. Named in honor of Mercury, a Roman god of messaging and communications, the Mercury Awards celebrate the highest standards of public relations performance, and acknowledge the talent and accomplishments of the best and brightest in the state.
- G2019 Best in Show Mercury Award for Social MediaGreater Connecticut Chapter of the Public Relations Society of AmericaOct 2019Mintz + Hoke was awarded with a Best in Show Mercury Award for social media conducted on behalf of client, Leonardo DRS. Award levels include: Best in Show; Gold; Silver; and Bronze. Named in honor of Mercury, a Roman god of messaging and communications, the Mercury Awards celebrate the highest standards of public relations performance, and acknowledge the talent and accomplishments of the best and brightest in the state.
- G2019 Gold Mercury Award for Media RelationsGreater Connecticut Chapter of the Public Relations Society of AmericaOct 2019Mintz + Hoke was awarded with a Gold Mercury Award for media relations conducted on behalf of client, Access Health CT. Award levels include: Best in Show; Gold; Silver; and Bronze. Named in honor of Mercury, a Roman god of messaging and communications, the Mercury Awards celebrate the highest standards of public relations performance, and acknowledge the talent and accomplishments of the best and brightest in the state.
- G2019 Silver Mercury Award for Research and EvaluationGreater Connecticut Chapter of the Public Relations Society of AmericaOct 2019Mintz + Hoke was awarded with a Silver Mercury Award for research and evaluation conducted on behalf of a state-based client. Award levels include: Best in Show; Gold; Silver; and Bronze. Named in honor of Mercury, a Roman god of messaging and communications, the Mercury Awards celebrate the highest standards of public relations performance, and acknowledge the talent and accomplishments of the best and brightest in the state.
- P2018 Bell Ringer AwardPublicity Club of New EnglandJun 2018The Publicity Club of New England’s Bell Ringer Awards have been a symbol of outstanding achievement for New England public relations and communications professionals for half of a century. 2018 marked the 50th annual awards – and while the profession looks differently than it did years ago, the awards continue to celebrate and honor the teams and professionals who raise the standards of creativity and craftsmanship in our industry. Mintz + Hoke was awarded the "Silver" level award for the "Product/Service Publicity Campaign," in the Business-to-Business category, for the PR campaign on behalf of the Arcadis Sustainable Cities transportation study. The Silver award was the highest level of achievement in this category for the 2018 award se
Publications
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- 0Sustainable Commercial Interiors, Second Edition05-2014