Julie Wikert

Julie Wikert

About

Detail

Head of Global Brand Strategy
Boston, Massachusetts, United States

Timeline


work
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Résumé


Jobs verified_user 0% verified
  • Considered
    Founder
    Considered
    Jul 2026 - Current (2 months)
    Considered is a private advisory for women with exceptionally high standards, built for the decisions that matter most. Executive-level judgement. Independent research. A strong point of view. Because the right answer isn't the one with the most information behind it. It's the one you never have to second-guess. liveconsidered.com
  • Marqeta
    Senior Director, Head of Global Brand Strategy
    Marqeta
    Mar 2026 - Current (6 months)
  • Marqeta
    Director, Head of Integrated Marketing
    Marqeta
    Apr 2025 - Mar 2026 (1 year)
  • Marqeta
    Director, Content & Campaigns
    Marqeta
    Oct 2024 - Apr 2025 (7 months)
  • Marqeta
    Director of Demand Generation
    Marqeta
    Jan 2024 - Oct 2024 (10 months)
  • Marqeta
    Growth Marketing & ABM
    Marqeta
    Jan 2023 - Jan 2024 (1 year 1 month)
  • Engine by MoneyLion
    Director of Marketing & Creative Services
    Engine by MoneyLion
    May 2022 - Nov 2022 (7 months)
    As Director of Marketing & Creative Services at Engine by MoneyLion (FKA Even Financial), I worked closely with teammates - as well as teams across Sales, Business Development, Product, Engineering, Business Intelligence, Compliance, Security, Account Management and Strategy to a) create, execute, and nurture the overall marketing strategy, b) develop and maintain our target audiences, and c) further build up the Even brand for sustainable growth in terms of users, revenue, and brand health indicators. Responsibilities included: - Lead a team of 4 direct reports within the marketing & customer service function as well as 3 contractors - Manage marketing operations within functional areas including events, awards, PR, social, collateral, c
  • Fidelity Investments
    Director, Plan Sponsor Marketing
    Fidelity Investments
    May 2021 - May 2022 (1 year 1 month)
    Fidelity Stock Plan Services provides equity compensation management for more than 600 companies across the globe - from startup to IPO and beyond. As the Director of Plan Sponsor Marketing, I led Stock Plan Services’ paid media and acquisition marketing efforts and GTM for strategic alliances, including building an ABM program from the ground up, a net-new customer journey and refresh of product positioning across all customer touchpoints.
  • Fidelity Investments
    Senior Marketing Manager
    Fidelity Investments
    Oct 2019 - May 2021 (1 year 8 months)
    Responsible for event marketing for Fidelity’s equity compensation business, including proprietary events, industry conferences, speaking proposals, aligned to overarching messaging and brand strategy.
  • Fidelity Investments
    Senior Account Supervisor
    Fidelity Investments
    Jul 2019 - Oct 2019 (4 months)
    As part of the Account Management team within Fidelity’s internal advertising agency, Fidelity Communications & Advertising, I acted as a facilitator between marketing strategy, product and cross-channel activation teams to drive consistent messaging with eye on customer experience, brand alignment, efficiency, quality, and business results for various retail and institutional lines of business. In this role, I supported integrated marketing campaigns for Fidelity Charitable, Fidelity Clearing & Custody Solutions and Fidelity Institutional Asset Management.
  • Fidelity Investments
    Account Supervisor
    Fidelity Investments
    Jun 2016 - Jul 2019 (3 years 2 months)
    Account Management, Fidelity Communications & Advertising (focus areas: 529 College Savings, Managed Accounts, Fidelity Go)
  • W
    Co-Founder
    Wikerts in Wanderlust
    Jan 2015 - Apr 2022 (7 years 4 months)
    - Grew following and created cross-platform content for audience of 14.2k followers (at its peak) to educate readers on optimizing credit card reward spend and inspire global travel - Lead operating aspects of business, including brand partnerships, sponsored content, PR outreach, SEO and campaign optimization using Google Analytics - Presented learnings and Instagram best practices to marketing organization as part of Fidelity CMO’s “Learning Series”
  • Fidelity Investments
    Account Executive, Integrated Marketing and Communications
    Fidelity Investments
    Nov 2014 - May 2016 (1 year 7 months)
  • MMB
    Digital Account Executive
    MMB
    Dec 2013 - Nov 2014 (1 year)
    Supervised digital creative development across rich media, mobile, website assets and landing pages; led transition to dynamic OLA with a third-party vendor (PointRoll) for Toyota account. Trained, mentored and supervised Account Coordinator and interns, and oversaw all day-to-day client operations and workflow.
  • MMB
    Digital Account Coordinator
    MMB
    Nov 2012 - Dec 2013 (1 year 2 months)
    Supported larger account team in all aspects of digital project management, including client budgets and billing; improved monthly creative update process and increased speed to market for retail offers for Toyota account
  • Essential
    Marketing Coordinator
    Essential
    Jul 2011 - Nov 2012 (1 year 5 months)
  • Mintz  Hoke Communications Group
    Account Services Intern
    Mintz Hoke Communications Group
    Jun 2009 - Aug 2009 (3 months)
Education verified_user 0% verified
  • Emerson College
    MA, Global Marketing Communication & Advertising
    Emerson College
  • S
    High School
    Sharon High School
  • University of Connecticut
    Bachelor of Science, Business Administration; Marketing
    University of Connecticut
    Awarded Professional Development Certificate from the Center for International Business Education and Research (CIBER) Independent Study Cause of decline of Brand America and ways to improve perception of the brand globally
Awards verified_user 0% verified
  • International Advertising Association
    InterAd 2011 Regional Winner of U.S., Third Place Worldwide
    International Advertising Association
    Worked as Account Manager for a team that created a fully integrated campaign for Canon in the EMEA region. Our project won first place in the United States and third place among all global applicants.
  • Emerson College
    Dean's Fellowship
    Emerson College
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