Melanie Haddon

Creative Lead & Senior Manager

PLUG PR HK

Dec 2016 - Current (9 years 11 months)

Client Director

Género

Aug 2019 - Aug 2021 (2 years 1 month)

Genero offers a transformational solution for in-house marketing teams.

Combining the world's largest professional creative network with a software platform and streamlined end-to-end workflow, Genero delivers a creative and production process unparalleled in its speed, cost, quality and efficiency.

Creative Lead & Senior Marketing Manager

PLUG PR HK

Dec 2016 - Dec 2018 (2 years 1 month)

Worked across a range of different consumer lifestyle clients covering PR & events, social media, marketing and content creation. As the acting Creative Lead at PLUG, my role involved a large degree of creative content ideation and campaign development, and I also led a series of successful new business pitches.

M

Senior Project Manager - Digital

Mazarine Asia Pacific

Dec 2015 - Sep 2016 (10 months)

Acting as a client-facing Senior Project Manager leading high profile & integrated digital campaigns with a specific focus on social media in the Hong Kong & China markets.

Set up the first ever digital team in the Hong Kong office of Mazarine Asia Pacific and oversaw all team member recruitment and overall day-to-day management of the team.

My role includes client servicing, content strategy, planning & development, production & delivery and new business pitching.

Clients: Clarins, MGM Macau, MCM Worldwide, Lumieres Hong Kong, Le French May, One Belt One Road Visual Arts Exhibition, Global Tourism Economy Forum & HK Gold Coast Boat Show

Integrated Project Manager

Wednesday

Sep 2014 - Oct 2015 (1 year 2 months)

Managing high profile & integrated advertising campaigns from start to finish for Lindex, one of Europe's leading fashion brands with over 460 stores across 16 markets.

Account Manager

RKCRYR WPP Group

Apr 2010 - Sep 2014 (4 years 6 months)

Worked on fully integrated campaigns for:
Marks & Spencer - Fashion, Home & Energy
Lloyds Bank (retail & corporate) including Lloyds 2012 Olympic Sponsorship
Visitlondon.com
Bacardi UK
Dell
Accenture

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Melanie Haddon

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