Elsy Perez

BDC Specialist | Appointment Setter | Consultative Sales

Dryft Motors

Sep 2025 - May 2026 (9 months)

Managed lead lifecycle from acquisition to appointment setting, ensuring a consistent flow of qualified leads (SQLs).
Applied consultative sales and customer psychology, increasing conversion rates by 25–35%.
Designed and implemented follow-up sequences via WhatsApp and email, improving engagement and response rates.
Executed multi-channel prospecting (calls, chat, email) to maximize lead qualification.
Tracked and optimized sales KPIs, improving pipeline efficiency and conversion velocity.
Leveraged CRM tools for lead tracking, segmentation, and automation.
Built sales scripts and objection-handling frameworks, improving consistency and results.

T

Product Owner-Web app developer / Social Media Manager

Tu Gestion Movil

Jan 2021 - Current (5 years 10 months)

Desarrollar Web Apps para diferentes clientes de la empresa para converger y dar una solución digital al flujo de información, permitiendo incrementar hasta en un 35% el nivel de ventas a través de optimización SEO y estrategias de marketing digital.
• Implementar prácticas de Gestión de Operaciones mediante el diseño de KPIs alimentados por el uso del cliente en plataformas digitales (Aplicaciones Web, landing page, Instagram, Facebook).
• Liderar la mejora del rendimiento web de los productos digitales ya establecidos por los clientes, mentorizando con las mejores prácticas, creando cuadros de mando y diseñando estrategias de marketing.

T

IT Project Manager | Product Owner | Full Stack Developer

Tu Gestion Movil

Aug 2020 - May 2025 (4 years 10 months)

Led end-to-end delivery of digital products (e-commerce, SaaS platforms, appointment systems), achieving up to 35% revenue growth.
Acted as Product Owner, defining product vision, backlog, and roadmap, aligning technical execution with business goals.
Developed and deployed full stack applications using MERN (MongoDB,PostgreSQL,SQL Express, React, Node.js) and TypeScript, ensuring scalability and performance.
Managed stakeholder relationships, translating business needs into technical requirements and ensuring successful project delivery.
Coordinated cross-functional teams, scaling resources as needed to meet deadlines and delivery targets.
Implemented KPIs and product metrics, enabling data-driven decisions and con

A

Project Manager -Organization and methods

Asesores Integrales Totales

Jan 2011 - Dec 2014 (4 years)

Developed processes, procedures, and documentation for companies to support process management and continuous improvement. These efforts were aimed at helping organizations understand and organize their methods and operations to achieve their goals in a profitable, effective, and efficient way — with a strong focus on creating a work environment that reinforces organizational culture.
My clients list included: Manufacturing companies, shipping and port companies, food distribution companies

A

Project Manager - Organizacion y Metodos

Asesores Integrales Totales

Jan 2011 - Dec 2014 (4 years)

Desarrollo de procesos, procedimientos y documentación a empresas para gestión de procesos y mejora continua necesarias y adecuadas para conocer y organizar sus métodos y procedimientos en función de alcanzar sus objetivos de manera rentable, eficaz y eficiente, haciendo énfasis en la creación de un ambiente de trabajo que refuerce la cultura organizacional.

A

Diseño web wordpress, Java Script Css, marketing digital

Atreo Sistemas

Dec 2010 - Current (15 years 11 months)

Diseño de una página web para la empresa orientada a atender el mercado nacional en Venezuela implementando una plataforma que permitiera el comercio online. Diseño y gestión de campañas publicitarias en Google y Facebook Ads. Atención de chats, mensajes y llamadas generadas por las campañas de marketing, diseño e implementación de campañas de email marketing generando un alto porcentaje de leads calificados y ventas concretadas reflejadas en un ROAS de 4:1.

A

Web Designer | SEO Specialist | Digital Marketing & Sales

Atreo Sistemas

Dec 2010 - Aug 2022 (11 years 9 months)

Designed and launched conversion-focused websites, enabling scalable online sales and lead generation.
Managed and optimized Google Ads & Meta Ads campaigns, achieving ROAS of 4:1.
Built and optimized sales funnels, increasing conversion rates by 20–30%.
Applied SEO strategies (on-page, keyword research, technical SEO) to improve organic traffic and visibility.
Handled inbound/outbound sales, including chat, calls, and appointment setting.
Monitored marketing KPIs (CTR, CPC, CPA, ROAS) to drive continuous improvement.
Improved UX/UI and customer journey, increasing engagement and reducing drop-off rates.

B

IT Project Manager | Agile (Scrum/Kanban) | Process Optimization | ISO 9001

Bargomca

Dec 2001 - Aug 2010 (8 years 9 months)

Led the implementation of Standard Operating Procedures (SOPs) aligned with ISO 9001, achieving a 25% reduction in operational inefficiencies and improved process standardization.
Managed technical and business requirements from internal and external stakeholders, ensuring 100% alignment with project objectives and reducing rework by 20%.
Coordinated cross-functional teams (IT, operations, and business) using Agile methodologies (Scrum/Kanban), achieving 95% on-time project delivery within defined scope.
Oversaw project planning, tracking, and execution using ClickUp, increasing team productivity and project visibility by 30%.
Managed stakeholder communication through structured reporting, dashboards, and executive meeti

B

Coordinador del Sistema de Gestion de la Calidad

Bargomca

Dec 2001 - Aug 2010 (8 years 9 months)

Liderar la implementación de procedimientos operativos estándar (SOP`s) y bajo la norma de calidad ISO 9001, mejorando la eficiencia operativa. Brindar actualizaciones periódicas sobre el desarrollo del proyecto a través de reuniones de equipo, reuniones con clientes y comunicaciones escritas diarias.

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Elsy Perez

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