Schuerman

Vice President, Head of Global Communications

Instructure

May 2023 - Current (3 years 6 months)

Market-leading EdTech SaaS company, providing comprehensive learning platform to education institutions worldwide

-Restructured the global communications and corporate brand function to align with global product teams and centers of excellence

-Craft and manage all external brand communication campaigns across NORAM, EMEA and APAC, including thought leadership driving Generative AI integration into product and customer experience

-Serve as senior advisor to the executive committee and C-suite on issues including M&A, restructuring, vision mapping, emerging markets and corporate reputation issues

-Lead the customer community (2 million+) and advocacy teams, integrating into the global marketing str

Head of Brand & Global Communications, Americas, EMEA, Australia

Byjus

Jun 2021 - May 2023 (2 years)

Global education technology company, providing highly adaptive, engaging, and effective learning solutions to more than 150 million students worldwide

- Led brand development and communication introduction of the organization into North and South America, EMEA and Australia

- Managed M&A comms and brand integration of new acquisitions, including – BYJU FutureSchool, Tynker, Osmo and Epic

- Served as senior counselor to co-founders surrounding new market expansion, M&A activity, corporate reputation issues, and regional brand introductions

- Developed the company’s master narrative and executive thought leadership program, paving the way for impending IPO in US market

- Built the global

Founder

North Consulting

Mar 2020 - Jun 2021 (1 year 4 months)

Founded a strategic communications consultancy focusing on crisis communications, corporate and brand narrative, new market introductions and executive communications. Clients included Tegria (Providence Health), Mapped (data integration platform), Los Angeles LGBT Center, Homie (real estate technology)

Head of Brand & Global Communications

Riot Games

Oct 2017 - Feb 2020 (2 years 5 months)

Riot Games is the world’s foremost multi-player game brand and developer of the most-played PC game in the world

-Led the global brand and communications team across product PR & social, internal comms, corporate & executive thought leadership, and corporate brand, comprised of 125 individuals in 23 global markets

-Orchestrated the global rebranding of Riot Games, including all visual (logo change), digital and product brand assets over a tight 18-month timeframe across 27 countries to align with the company’s multi-product reveal

-Served as a member of the executive leadership team, providing a strategic counsel across corporate reputation, crisis communications, organizational restructuring and expansion,

President - Western Region

MWWPR

Nov 2015 - Sep 2017 (1 year 11 months)

- Senior leader of the Western Region and global practice head of the firm’s technology and consumer brands practices

- Core clients included Samsung, Subaru, E. & J. Gallo Winery, Air New Zealand, Amazon Studios, Jack in the Box

- Served on the firm’s executive committee and managed over 55 team members across the Los Angeles, San Francisco, and Dallas markets

- Navigated complex client teams across brand, communications, product, and C-suite, resulting in communications campaigns that were wholly integrated into the clients’ broader marketing and corporate functions
- Led and maintained 20% year-over-year growth for a consecutive five years for the Region, including several seven-figure accounts like

Executive Vice President/General Manager - Western Region

MWWPR

Jun 2012 - Nov 2015 (3 years 6 months)

E

Founder

Enso Communications now MWWPR

Jan 2011 - May 2012 (1 year 5 months)

- Boutique full-service communications consultancy serving clients within private and NGO sectors (University of Southern California) focused on consumer lifestyle (Danhov), and digital entertainment (FOX Home Entertainment)

- Launched Glee’s Give a Note Campaign, securing 500 million unique impressions and raising over $1 million for school music programs across the United States

- Enso Communications was acquired by MWW in May 2012

EVP & General Manager, Los Angeles

Edelman

Oct 2008 - Jan 2011 (2 years 4 months)

- Senior leader of largest public relations firm in Southern California (120+ persons), overseeing all aspects of client management, business development, finance, operations and human resources of 120-person office

- Led the firm’s digital entertainment and technology practice, including clients like Nexon, Hulu, Warner Bros and FOX

- Drove strategy and effort winning three seven-figure accounts, including Qualcomm, Symantec and Experian – overseeing national and international teams for their respective enterprise and consumer communication programs

- Created unique and proprietary consumer insight segmentation driving Dannon’s re-introduction to the California, broadening the yogurt consumption market, and

Adjunct Faculty

University of Southern California USC

Jan 2005 - Jan 2007 (2 years 1 month)

C

EVP & Chief Strategist

CarryOn Communication

Oct 2002 - Oct 2008 (6 years 1 month)

- Drove strategic planning for agency’s top revenue clients – Coors Brewing Company, New Balance, ESPN and Yahoo!

- Managed campaign to launch and promote the Ansari XPRIZE race to space, resulting in hundreds of journalists covering the successful flights of SpaceShipOne

- Led agency’s new business efforts resulting in a 67% year-over-year win rate over the course of four years

- Launched social media practice in fall 2007, establishing $1 million in new revenue stream within six months

- Managed all aspects of Los Angeles office (45+ persons) – operations, account service, human resources

- Fostered creative environment that led to multiple agency awards, including Best Agency to Wo

S

Principal

Schuerman Communications

Aug 2001 - Oct 2002 (1 year 3 months)

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Schuerman

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