Domenic Disiena

VP, Head of Ecommerce & Performance Marketing

Blueroot Health

Jan 2026 - Current (8 months)

Lead digital growth strategies across a multi-brand specialty supplement portfolio.

C

Founder

Conversion Digital Business Consulting

May 2025 - Current (1 year 4 months)

At Conversion, we move fast, think big, and help businesses turn digital potential into measurable growth. We specialize in building and optimizing customer journeys—from smarter acquisition funnels to frictionless ecommerce and high-performing digital campaigns. By combining data, creativity, and execution, we empower brands to cut through the noise, capture attention, and convert opportunities into lasting results.

Vice President Ecommerce

Nestlé Health Science

Aug 2021 - May 2025 (3 years 10 months)

Spearhead the strategic management and development of ecommerce sales and performance marketing initiatives for a $1B P&L consisting of iconic brands such as Pure Encapsulations, Vital Proteins, and Garden of Life. Oversee ecommerce sales, operations, digital strategy, and brand protection, integrating B2C and B2B strategies with DTC.

Senior Director of Ecommerce

The Bountiful Company

Mar 2019 - Aug 2021 (2 years 6 months)

Led ecommerce strategy and performance marketing initiatives, holistic media planning and investments for a $250M P&L. Portfolio consisted of brands such as Nature’s Bounty, Pure Protein, and MetRx. Oversaw investment strategy for a $60M performance marketing budget.

Director, Global Ecommerce - Business Development & Trade Marketing

Newell Brands

Jan 2017 - Mar 2019 (2 years 3 months)

Led ecommerce strategy development and implementation across 5 corporate divisions with oversight for Amazon, Retail.com, and Pure Play customers. Designed a scalable ecommerce and digital activation model for a $200M business, leading a team of 25 professionals and 2 agencies. Managed a trade budget of $50M.

Director - Ecommerce & Shopper Marketing

Loreal

Apr 2016 - Dec 2016 (9 months)

Led the Strategic 360 shopper marketing plan for all products and categories. Key liaison across multiple business units, branding and strategy, and marketing execution through development of strategic business plans, integrating organizational goals with the customer’s growth objectives.

Channel & Customer Marketing Lead

Unilever

Feb 2015 - Apr 2016 (1 year 3 months)

Hand-selected by Group SVP to own National Channel Strategy for the Dove Personal Wash portfolio; representing more than $1.3B annual revenue. Owned all cross-functional partnerships, linking Field Sales with Marketing, Supply Chain, Category Management, and Finance. Key advisor to Leadership, providing insight-based solutions for goal attainment and growth driving opportunities.

Sr. Customer Business Manager, Sales

Unilever

Nov 2012 - Feb 2015 (2 years 4 months)

Owned direct sales responsibilities for the largest grocery co-op in the US. As leader of the Foods & Refreshments business, consistently delivered profitable sales and share growth, reaching #1 in market share across three different categories. Conducted best-in-class Joint Business Planning summits, mutually aligning on key business initiatives and growth targets.

Northeast Sales Lead

Mars

Mar 2010 - Oct 2012 (2 years 8 months)

Promoted to Northeast Regional Manager for the Grocery Channel, leading a team of (5) experienced brokers and business managers, owning more than $70M in annual sales across iconic brands such as M&Ms, Snickers, Twix, Milky Way, 3 Musketeers, and Combos.

Trade Investment Manager

Mars

May 2008 - Mar 2010 (1 year 11 months)

Successfully managed more than $500M in annual trade funds driving $2.5B in revenue across diverse channels and customers, including WalMart, Target, Club and Drug Channels. Created a unique promotional planning platform adopted company-wide, resulting in more than $20M of trade efficiencies its first year.

Manager, Business Planning & Customer Development

Schering Pharmaceuticals

Feb 2006 - May 2008 (2 years 4 months)

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