SEO Manager & Content Writer
Mar 2020 - Sep 2020 (7 months)
- Executed tests, collected and analyzed data and results, identified trends and insights in order to achieve maximum ROI in paid search campaigns - Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns - Managed campaign expenses, staying on budget, estimating monthly costs and reconciled discrepancies. - Optimized copy and landing pages for search engine marketing - Performed ongoing keyword discovery, expansion and optimization - Researched and implemented search engine optimization recommendations - Researched and analyzed competitor advertising links - Developed and implemented link building strategy - Recommended changes to website architecture, content, linking and other factors to improve SEO positions