Rodrigo Cruz

Senior Account Manager

Superside

Mar 2026 - Current (8 months)

Superside offers creative services to Enterprise marketing teams seeking scalability and AI-driven innovation.

Responsibilities:
Own the end-to-end client relationship, acting as the primary point of contact and ensuring a strong customer experience.
Drive renewals, retention, and growth by linking delivered value to commercial outcomes and pricing strategy.
Maintain account health through forecasting, performance tracking, and proactive risk and escalation management.
Align all work to client business goals, leading strategic conversations and defining success metrics.
Provide direction and oversight to Project Managers and delivery teams, ensuring priorities and expectations are clear.
Translate de

Customer Enablement Consultant

Superside

Jun 2025 - Mar 2026 (10 months)

Develop Onboarding and Enablement journeys and support the evaluation of custom solutions for clients such as Microsoft, Amazon, NVIDIA, Coursera, and Cargill, aligned with business goals, workflows, and integration needs.
Create and update tailored Onboarding materials, kick-off decks, and workshops.
Document workflows to ensure alignment across key internal and external stakeholders.
Lead project management platform integrations in collaboration with Product and Information Security teams.
Execute re-enablement initiatives to refresh workflows, onboard new teams, and drive adoption of underutilized services.
Collaborate with internal teams (Account Managers, Project Managers, and Creative Directors) for strategic

Onboarding Consultant, Specialist

Superside

May 2024 - May 2025 (1 year 1 month)

Serve as the primary point of contact during the customer Onboarding process, providing expert guidance and support.
Customize Onboarding journeys to meet business goals and drive integration with Superside’s workflows.
Monitor customer progress and satisfaction, providing regular updates and actionable insights to stakeholders.
Foster cross-functional collaboration (Account Managers, Project Managers, and Creative Directors) to deliver a unified customer experience.

Solutions Consultant & Onboarding

Emplifi

Feb 2023 - Apr 2024 (1 year 3 months)

Emplifi is a unified CX SaaS platform built for digital Marketing, Commerce and Care brands.

In February 2023 I took on Onboarding tasks, in addition to my previous Solutions Consultant role.

As Onboarding, my attributions were:
Develop customer Onboarding plans by creating intuitive workflows, collaterals and presentations to help customers transition smoothly to Emplifi and align to accounts objectives and business value.
Provide expertise and consultancy on the company's products, giving the clients a full understanding of the platform and its capabilities
Follow up client health score and develop action plans alongside the Customer Success team to prevent churn and increase customer satisfaction.

Solutions Consultant

Emplifi

Jun 2021 - Jan 2023 (1 year 8 months)

Assist Go-to-market teams delivering compelling demos, gathering requirements to construct the solution proposal, assisting during trial or POC and orchestrating RFPs to address customers' business objectives.
Assist Customer Success teams to ensure adoption and drive long-term growth by focusing on sustainable usage of Emplifi solutions that align to accounts objectives and business value.
Develop strategic roadmaps and validate relevant use cases supporting upsell/cross-sell opportunities to drive implementation of new workflows helping to build proof of concepts and use cases.
Populate the client’s suite library, create user guides (guidelines, how-to, playbooks, etc.), use cases, and collaterals to empower users and guara

Digital Marketing Manager

TALK SCHOOLS

Aug 2017 - Mar 2020 (2 years 8 months)

TALK English School is an ESL school for international students.

Responsibilities:
Collaborate and manage digital media strategy.
Collaborate with internal teams and external agencies to produce the volume and quality of student inquiries across multiple digital touch points.
Actively test and monitor campaign delivery, website traffic, and website activity to develop insights
from analytics resulting in recommendations for improvements in sites or media.
Lead and integrate social media efforts between website, communications, PR, and enrollment teams.
Be on the forefront of exploring new technologies and media platforms, and the development of
strategies to drive online traffic (online display

Head of Intelligence and Strategy

The Aubergine Panda

Feb 2017 - Jul 2017 (6 months)

The Aubergine Panda was a digital agency specialized in content, intelligence, and website and app development.

Strategic and tactical plans development based on research, social listening, and historical data for customers and prospects.
Route optimization using data insights.
Support on Data Intelligence, Advertising, Planning and Creative activities integration.

Data Intelligence Manager

The Aubergine Panda

Jan 2016 - Jan 2017 (1 year 1 month)

Data Intelligence team and processes management.
Digital trends analysis.
Relationship with customers and agency's teams.

Data Intelligence Coordinator

The Aubergine Panda

Aug 2014 - Jan 2016 (1 year 6 months)

Social media data reporting (organic and paid).
Social listening in context with market research.
Performance and conversion reporting for sites and apps, including SEO.
Reports and dashboard development.
Insights for Planning, Creative, Development, and general management.
Team development.
Relationship with customers and agency's teams.

Business Intelligence Analyst

social

Mar 2014 - Aug 2014 (6 months)

55 Social was an agency and platform for content and reporting of social media channels.

Performance and conversion analysis for social media channels, sites and apps.
Social listening.
Reports and dashboards development.

Project Manager

Vert Inteligência em Mídias Sociais

Apr 2013 - Oct 2013 (7 months)

Vert is a digital agency specialized in Social Media Content and Intelligence.

Social media channels strategic planning.
Interface with Creative and Social Intelligence teams for copywriting, data analysis, and Facebook Ads campaigns management.
Project management and customer relationship.

Social Media Specialist

Freelancer

Feb 2013 - Jun 2014 (1 year 5 months)

For a year and a half, I worked as a freelancer managing social media for emerging brands.

Project management, strategic planning, content curatorship and copywriting, social listening, Facebook Ads campaigns management and community management.

Social Listening and Metrics Analyst

Vert Inteligência em Mídias Sociais

Oct 2012 - Mar 2013 (6 months)

Social listening and community management.
Social Marketing performance evaluation.
Customer relationship, including "Reclame Aqui" complaints website.
Management reports based on Social Intelligence and Digital Analytics.

Key Account Analyst

DHL Express

Sep 2006 - Sep 2012 (6 years 1 month)

Social listening, including clipping.
Customer relationship including "Reclame Aqui" complaints website.
Internal communications blog copywriting.
Key accounts management.
Management reports development based on operational KPIs and SLAs.

Customer Services Assistant

DHL Express

Feb 2005 - Aug 2006 (1 year 7 months)

Customer services and processes management.
Customer care.

Researcher

Facta Research

Apr 2004 - Feb 2005 (11 months)

Field polls.
Interviews translation and transcription.
Results coding and evaluation.

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Rodrigo Cruz

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