Jay Shah

Advisor

Edelman Financial Engines

Oct 2025 - Current (9 months)

Advisor to the chief executive of EFE.

Chief Executive Officer, Advisor

Edelman Financial Engines

Aug 2023 - Dec 2025 (2 years 5 months)

Edelman Financial Engines (EFE) delivers personalized wealth planning for the everyday investor – from their first paycheck all the way through retirement. As CEO, led all aspects of one of the nation’s top independent wealth planning and workplace investment advisory firms, comprised of over $325B in AUM with 1,600 employees, including more than 650 financial planners, client service associates and analysts. EFE works with many of the nation’s largest employers and top retirement plan record keepers, while providing nearly 1.3 million employees and clients with institutional quality asset management, proprietary technology, and access to world-class personal financial planning. Hired successor CEO and transitioned responsibilities while

Chief Executive Officer

Edelman Financial Engines

Aug 2023 - Oct 2025 (2 years 3 months)

Edelman Financial Engines (EFE) delivers personalized wealth planning for the everyday investor – from their first paycheck all the way through retirement. For more than 35 years, the company has operated at the nexus of financial services and technology, leveraging the powerful combination of people and digital resources. In this role, I led all aspects of one of the nation’s top independent wealth planning and workplace investment advisory firms, comprised of approximately 1,500 employees, including more than 650 financial planners, client service associates and analysts. EFE works with many of the nation’s largest employers and top retirement plan recordkeepers, while providing nearly 1.3 million employees and clients with institutio

Senior Business Advisor

Monarch

Dec 2021 - Dec 2024 (3 years 1 month)

Monarch Money is a consumer-direct, personal financial management platform that helps users track their accounts, analyze their investments, and achieve their financial goals. Served as advisor to CEO.

Senior Advisor

Monarch

Dec 2021 - Dec 2024 (3 years 1 month)

Member Board Of Directors

OnePay

Nov 2020 - Mar 2022 (1 year 5 months)

One is recreating full stack digital banking for the middle class by reimagining traditional retail banking products and reintegrating them. One customers spend, save and borrow from a single account — enjoying high-interest savings, debit rewards and low-interest credit — while better organizing their money through Pockets. ONE was acquired by Hazel, a venture backed by Ribbit Capital and Walmart, to create a comprehensive consumer-direct financial platform. The combined business will operate under the ONEPay brand name.

Member Board Of Directors

ONE

Nov 2020 - Mar 2022 (1 year 5 months)

One is recreating full stack digital banking for the middle class by reimagining traditional retail banking products and reintegrating them. One customers spend, save and borrow from a single account — enjoying high-interest savings, debit rewards and low-interest credit — while better organizing their money through Pockets. ONE has been acquired by Hazel, a venture backed by Ribbit Capital and Walmart, to create a comprehensive consumer-direct financial platform. The combined business will operate under the ONE brand name.

President, CEO & Member of Board of Directors

Personal Capital

Apr 2017 - Dec 2022 (5 years 9 months)

Served as President of Personal Capital, following its acquisition by Empower, the second-largest retirement services provider in the United States, at an enterprise valuation up to $1 billion. Also served as CEO of Personal Capital Advisors Corporation (SEC Registered Investment Advisor) and Member of the company’s Board of Directors, as well as member of Empower’s executive leadership team. Responsible for leading the consumer-direct business, while integrating an award winning consumer experience with Empower's legacy 401k platform, comprised of over 17 million customers and over 70,000 organizations administering over $1.2 trillion in plan assets. Personal Capital created the category of digital wealth management. The free personal fin

Chairperson, Technology Advisor Board

Ellie Mae

Nov 2014 - Jun 2018 (3 years 8 months)

Ellie Mae, Inc. (NYSE: ELLI) is a provider of on-demand automation solutions for the mortgage industry. The company offers an end-to-end solution, delivered using a software-as-a-service model that encompasses over 35% of all U.S. residential mortgage loans are originated through Ellie Mae's management software and network. Ellie Mae was acquired by Thoma Bravo for $3.7B then Intercontinental Exchange (NYSE: ICE) for $11B and now operates as ICE Mortgage Exchange.

Chief Operating Officer

Personal Capital

Aug 2012 - Apr 2017 (4 years 9 months)

Responsible for all investment advisory and technology functions while driving strategies to operate and grow the company. In June 2016, also appointed CEO of the subsidiary Personal Capital Advisors Corporation, concurrent with COO role at the parent company.

Technology Advisor Board Member

Ellie Mae

Mar 2012 - Oct 2014 (2 years 8 months)

Chief Information Officer

Personal Capital

Oct 2009 - Jul 2012 (2 years 10 months)

Responsible for the launch of Personal Capital's wealth management platform, comprised of advisor productivity applications, enterprise portfolio management system and investment data analytics.

C

Vice President, Operations & Technology

Corefino Inc

Mar 2009 - Oct 2009 (8 months)

Corefino was the pioneer in fully-outsourced accounting comprised of BPO, enterprise SaaS and workforce management solutions for mid-market companies. Shah managed all its operations and technology.

E

Chief Information Officer

ELOAN Inc

Jun 2005 - Feb 2009 (3 years 9 months)

E-LOAN (NSDQ: EELN) revolutionized consumer-direct finance, redefining Internet lending (Home Purchase, Refi, Home Equity and Auto). It started with ground-breaking legislation, allowing consumers to see their FICO score and understand loan eligibility. The platform was optimized for centralized, remote delivery of services, at scale, faster and more affordably than industry incumbents. As CIO, Shah ran all technology development, operations and customer care. In 2006 he was responsible for the creation of E-LOAN Bank, a branchless and paperless operation, after being acquired by Banco Popular. Over $1 billion in online consumer deposits were generated within weeks of its launch.

E

VP, Business Optimization

ELOAN Inc

Mar 2004 - Jun 2005 (1 year 4 months)

Shah formed E-LOAN's Business Optimization division, centralizing strategic development initiatives, prioritization and implementation of technology and process improvement projects.

Chief Operating Officer

MGIC

Dec 2003 - Feb 2004 (3 months)

Acquired by MGIC in 2006, Myers Internet was a web hosting and applications service provider (ASP) covering mortgage and real estate vertical markets, comprised of enterprise B2B lead gen portals, feeding over 5,000 commercial web sites for its clients. Shah was responsible for company operations; he set performance standards, identified strategic opportunities and managed their integration.

Chief Technology Officer

MGIC

Feb 2000 - Dec 2003 (3 years 11 months)

Shah ran all technology strategy, product development and operations for the company.

P

Chief Information Officer

Provident Funding Associates LP PFA

Oct 1998 - Feb 2000 (1 year 5 months)

Provident is the second largest mortgage wholesaler in the US. Shah ran technology when the company expanded to national scale, deploying regional hubs throughout the U.S. He created a key strategic partnership to arm its mortgage broker base with Internet-based tools to keep pace with the changing mortgage origination landscape.

P

General Manager

PF Systems LP subsidiary of PFA

May 1998 - Oct 1998 (6 months)

Shah managed the transformation of Provident's enterprise mortgage lending software application into a commercial product for mortgage brokers and lenders in the industry.

Director of Technology, National Risk Management Services

PwC

Jul 1997 - Apr 1998 (10 months)

Shah was responsible for the creation of project/knowledge management software applications for PwC's Risk Management Services division. What started as an internal platform for its professionals evolved into an enterprise product for clients; he created a strategic spearhead, deploying software at many Fortune 100 clients as a lead in to professional services.

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