A startup operator with 10+ years of experience launching and scaling high-growth ventures across emerging markets (MENA and Africa). I’ve led operations, strategy, and growth at companies like RemotePass, TheFork and Autochek.
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Head of Global Operations
RemotePass
Apr 2025 - Current(1 year 5 months)
Series B startup (raised $25M+)
Member of the Leadership team
Leading a Global Operations Team: Support, EOR, Employment Experience, Legal Ops, Payroll, Compliance, Knowledge
General Manager
Autochek Africa
Dec 2023 - Mar 2025(1 year 4 months)
Managed a multi-million dollar annual P&L
40+ Headcount
Led strategic investment, operational efficiency and market expansion, working closely with EXCO
Established and strengthened partnerships with banks, car dealers, long-term rental companies, and insurance providers to expand financing accessibility
Brought the business close to profit
Head of Strategy | Founding team
RemotePass
Nov 2021 - Oct 2023(2 years)
Chief Operating Officer
Kifal Auto Autochek Groupe Maroc
Sep 2020 - Mar 2021(7 months)
A leading used car Moroccan marketplace, Acquired by Autochek.ng.
Head of Operations
Hmizatema
Nov 2014 - Feb 2018(3 years 4 months)
Hmizate.ma was Morocco’s first successful e-commerce brand, launched in 2011.
Raised $2M from Hummingbird Ventures and MENA Ventures.
Achieved $10M+ in cumulative sales.
Led a 30+ person team across Sales, Logistics, Transportation, and Customer Support.
Played a key role in fundraising efforts.
Successfully acquired by a local holding company.
Sales And Marketing Specialist
Azur Systems
Jan 2014 - Jul 2014(7 months)
Advisor to CEO
TheFork a TripAdvisor company
Feb 2011 - Aug 2011(7 months)
Leading booking platform and management software for restaurants in Europe
Acquired by TripAdvisor
Worked on successful Series A & B Fundings (3.3M$ & 8M$): pitch deck, Financials, due diligences, etc.
Monthly FP&A
Sales Department Restructuring