Brad Freundlich

I help high-growth organizations bridge the gap between strategic investment and realized ROI by mastering the people-side of change. With over 20 years of experience as a GTM and Revenue Executive, I have sat at the intersection of complex technology and organizational transformation. My career has been defined the core truth that technology is a sunk cost until it is adopted by the humans it was built for. As a leader at Prosci, the global leader in change management research, I focus on institutionalizing success, moving companies toward scalable, repeatable systems that drive EBITDA growth and multiple expansion. THE CHALLENGE I SOLVE Most digital transformations fail not because the people side of the change was ignored. I help Private Equity firms and mid-market organizations ($100M–$500M) ensure their Value Creation Plans (VCP) stay on track by applying research-based methodologies to human behavior. MY LEADERSHIP PHILOSOPHY I am a strategist who believes in outcome engineering. Whether applying the Prosci ADKAR® Model to a global rollout or using MEDDPICC to scale a sales organization, I focus on: - Mutual Goal Alignment: Connecting professional quotas to personal milestones. - Exit Readiness: Building GTM engines that make companies attractive for acquisition. - Process over Chaos: Replacing "random acts of sales" with a disciplined, data-driven playbook. EXECUTIVE TRACK RECORD - CRO & Revenue Leadership: Scaled sales and operations for Global 500 corporations across SaaS, Cloud, and IT Services. - Strategic Industry Depth: Deep expertise in Global Financial Services, Capital Markets, High Tech, Logistics, and Professional Services. - Core Toolkit: GTM Strategy, Customer Experience (CX), AI-Driven Digital Transformation, and Portfolio Optimization. Let’s connect to discuss how to unlock the hidden value in your organization through disciplined change management.