Paloma Vera

Paloma Vera

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Sr Product Designer @Playbypoint
Miami, Florida, United States

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Résumé

Jobs verified_user 0% verified
  • Playbypoint
    Senior Product Designer
    Playbypoint
    Aug 2025 - Current (1 year 3 months)
  • Forward Momentum
    UX Consultant
    Forward Momentum
    Feb 2025 - Apr 2025 (3 months)
    Forward Momentum is a NY-based Consulting Firm that helps American and European companies become market leaders.

    - Led a 3-month project to increase annual revenue and enhance customer experience through customer research, redesigning company webpage, decks, creating a customer journey, and outlining the way of work.
  • Seek
    Design Strategist
    Seek
    Mar 2023 - Aug 2025 (2 years 6 months)
    SEEK is a Design, Strategy, and Technology consulting firm for industry-leading clients in Latin America & Europe.

    - Led cross-functional teams on 10 UX projects that delivered innovative, user-centered products and services for corporate clients and met key business KPIs and user experience metrics (i.e adoption rates, ROI, customer satisfaction).

    Relevant highlights:
    - Supported the launch of Nequi, El Salvador’s first bank-backed digital wallet (Bancoagrícola), through on-site research with young users and business owners; projected to reach 100,000 users by 2025.
    - Boosted referral rate by 25% at Grupo Centenario, a leading real estate company in Peru, by redesigning the Referrals Program experience fo
  • Bacu
    UX/UI Designer
    Bacu
    Dec 2022 - Mar 2023 (4 months)
    Bacu is a Colombia-based startup building next-generation restaurant technology in Latin America backed by Kamay Ventures ($6M seed round).

    - Achieved a 30% increase in platform adoption rates, user satisfaction and NPS through user research, design, prototyping and usability testing processes for multiple products.
    - Influenced product design strategy to target young users (20 to 35 y/o professionals) in Bogota with limited time to eat resulting in a focus on speed from order to delivery in under 30 minutes (sign-up, ordering, payments, operations) through data-driven insights.
    - Led end-to-end design process, including field work, prototyping, +3 rounds of testing and iterating across four departments including en
  • Hypecast
    UX/UI Designer
    Hypecast
    Oct 2022 - Dec 2022 (3 months)
    Hypecast is a German podcast hosting platform designed to help their B2B clients (Samsung, L'Oreal, CVS Health) bring exciting audio to their collaborators.

    - Redesigned the MVP of a podcast software by simplifying the information architecture, building their design system and creating elegant deliverables aligned with brand guidelines.
    - Fostered a customer-centric mindset by leading three design thinking workshops with founders, promoting the use of design methodologies for business challenges.
  • Vegenanito
    Product Designer
    Vegenanito
    May 2022 - Sep 2022 (5 months)
    Vegenanito is a B2C plant-based company that offers practical, tasty, and healthy sugar-free options for babies starting their journey with solid foods.

    - Increased website visits and user retention by 60% by identifying the target market through qualitative and quantitative research and delivering actionable insights with user personas, journeys, and blueprints.
    - Led strategic workshops to identify research-based improvements for the current service offering and customer experience.
    - Led cross-functional teams to align their customer experience to business goals.
  • Juntas
    Product Designer
    Juntas
    Jul 2020 - Apr 2022 (1 year 10 months)
    Juntas is a Peruvian-based health and education startup that develops solutions to promote safe and healthy development in childhood and adolescence.

    - Led teams of junior designers and collaborators on product and marketing initiatives.
    - Led user research and design efforts for a menstrual health platform aimed to reach 8 million users.
    - Achieved 57% increase in user satisfaction by conducting usability testing and iterating existing product features.
    - Contributed to secure pre-seed funding by developing a pitch deck that spotlighted the issue of 33% of Peruvian girls missing school due to lack of access to menstrual health products.
  • Visual Designer Graphic Designer
    Visual Designer
    Visual Designer Graphic Designer
    Jan 2019 - Jul 2020 (1 year 7 months)
    Industries: Health, education, sports and insurance industries.

    - Delivered visual design projects including brand identity development or redesign, webpage design, advertisment material, among others.
Education verified_user 0% verified
  • Academy of Arts Architecture and Design in Prague
    International Exchange, Industrial Design
    Academy of Arts Architecture and Design in Prague
    Sep 2019 - Feb 2020 (6 months)
  • Pontificia Universidad Católica del Perú
    Bachelor of Arts in Industrial Design, Industrial Design
    Pontificia Universidad Católica del Perú
    Jan 2016 - Jan 2021 (5 years 1 month)
  • International baccalaureate
    International Baccalaureate
    International baccalaureate
    Mar 2014 - Nov 2015 (1 year 9 months)
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