Daniel Castilho

Senior Growth Marketing Manager

Prismic

Jul 2025 - Current (1 year 3 months)

Director, Growth Marketing International Markets

Broadvoice

Jun 2023 - Jun 2025 (2 years 1 month)

Leading the global Growth strategy from the marketing and sales outreach perspectives. Own the customer journey, experimenting with different channels and tactics to move prospects down the funnel. Collaborate with Sales to increase pipeline and revenue, creating outreach sequences that convert. Own data on TAM, ICP, scoring and intent to influence and convert target companies through GTM campaigns and ABM strategies. Measure and drive revenue for Iberia, LATAM and US markets.

Head of Marketing

Applied Blockchain

Feb 2022 - Mar 2023 (1 year 2 months)

Leading the Marketing strategy and operations for Applied Blockchain and for its products (London Bridge and Silent Data). → Product Go-to-market: create the marketing strategy, branding, messaging, platforms and documentation for the company's two products (London Bridge and Silent Data) → Marketing Strategy: lead the Marketing strategy and operations for the company and its products → Martech: responsible for the management of the marketing tools → Digital Analytics: manage analytics tools and report on marketing performance → Database Growth: lead generation focusing potential customers, investors and candidates → Inbound Marketing: manage website optimization, content and SEO for inbound acquisition → Social Media Management: create and

Head of Digital and Growth Marketing

GoContact

Jan 2019 - Jan 2022 (3 years 1 month)

GoContact is a Contact Center Software provider that was acquired in 2021 by Broadvoice, a US company, for 21 million euros. At GoContact I was responsible for the Digital and Growth Marketing team, working at a global level (main focuses on the EMEA and LATAM regions). → Growth Marketing: strategize and manage go-to-market marketing and growth programs globally → Martech: responsible for the marketing technologies management, vision and roadmap → Digital Analytics: manage analytics tools and report on marketing performance (MRR and ROI) → Lead Generation: manage paid campaigns and testing across channels to generate leads and demand → Inbound Marketing: coordinating content strategy, SEO, social media, blog and website optimization → Marke

H

Head Of Digital Strategy

Feb 2015 - Jul 2017 (2 years 6 months)

Responsible for managing the brand's digital strategy and its daily management. Implementation and renovation of the company's Website in its user version. End-to-end management of the brand's online campaigns in several channels, as well as the creation and optimized of the landing pages for each campaign. Managing the brand's Social Media strategy (Facebook, LinkedIn, Twitter and Instagram). Measurement and control of results with Google Analytics and Webmaster Tools. Support for the development team in the platform's optimization in a UX perspective.

D

Digital Marketing Manager

Oct 2013 - Jun 2019 (5 years 9 months)

Renovation and management of the the company's website and a Search Engine Marketing, with a main focus on SEO optimization and SERP results. Development of the Inbound Marketing strategy for lead generation via website, digital channels and events. Management of the company's communications , with focus on LinkedIn. Responsible for the company's Sales Navigator program. Measurement and control of results with Google Analytics and Webmaster Tools. Support for the design team in the customization of Flyers, Datasheets, Case Studies and other templates.

Digital Marketing Manager

GoContact

Oct 2013 - Dec 2018 (5 years 3 months)

Support the various marketing strategy efforts and digital performance strategies to increase brand awareness and maximize company revenue. Develop the Inbound Marketing strategy and demand generation funnel, as well as the responsability to implement and manage a marketing automation tool. Content Creation, Email Marketing and Social Media coordination.

D

Digital Marketing Manager

Oct 2013 - Dec 2016 (3 years 3 months)

Managing the company's website and respective content, with focus Search Engine Optimization (SEO). Implementation of the SEM and PPC strategy for Google Ads. Measurement and control of results with Google Analytics and Webmaster Tools. Support for the design team in creating network schemes, Flyer and Datasheet templates customization.

Freelancer

Mar 2013 - Sep 2013 (7 months)

Involved in Graphic Design Projects, Website Development, SEO Optimization, Google AdWords, Analytics and Webmaster Tools Management, Social Media Implementation (Facebook, Twitter, Google Plus).

About

Detail

Timeline

Résumé

Daniel Castilho

About

Detail

Behavioral traits