Elizabeth Thorn
Elizabeth Thorn
About
Detail
Head of Marketing
Madrid, Community of Madrid, Spain
I lead marketing at Toggl, where we're repositioning from a best-in-class time tracking tool into a time intelligence platform, helping organizations connect daily work to operational decisions around capacity, profitability, and delivery.
Over the past 12 months, I've been rebuilding the marketing engine to help scale Toggl's ARR >€20M, including:
→ A proprietary Marketing Intelligence System: one shared memory and learning layer that every marketing agent reads from and writes back to, compounding in intelligence over time
→ Toggl's first demand generation & events motions, including a signal-based system that scores account intent across data sources in real-time and uses AI reasoning to propose the right action per account
→ Other AI agent systems that allow our lean team to produce at the volume and quality that would otherwise require twice the headcount
→ Redefined Toggl's category positioning and led the full visual rebrand, shifting the narrative from time tracking tool to time intelligence platform ahead of the product re-launch
The results so far: 41% YoY growth in marketing-sourced qualified leads, 43% YoY ACV growth on closed-won deals, and 76% YoY growth in marketing-sourced New MRR.
Before Toggl, I spent years helping SaaS and fintech companies turn marketing into repeatable growth systems across content, SEO, and brand. That included co-founding an SEO agency and leading growth strategies that led to results like acquiring 380k users and supporting $3.6M in funding.
I started my career as a producer after graduating from UCLA’s film school, which is probably why I still believe the best marketing sits at the intersection of clear strategy and powerful storytelling.
Over the past 12 months, I've been rebuilding the marketing engine to help scale Toggl's ARR >€20M, including:
→ A proprietary Marketing Intelligence System: one shared memory and learning layer that every marketing agent reads from and writes back to, compounding in intelligence over time
→ Toggl's first demand generation & events motions, including a signal-based system that scores account intent across data sources in real-time and uses AI reasoning to propose the right action per account
→ Other AI agent systems that allow our lean team to produce at the volume and quality that would otherwise require twice the headcount
→ Redefined Toggl's category positioning and led the full visual rebrand, shifting the narrative from time tracking tool to time intelligence platform ahead of the product re-launch
The results so far: 41% YoY growth in marketing-sourced qualified leads, 43% YoY ACV growth on closed-won deals, and 76% YoY growth in marketing-sourced New MRR.
Before Toggl, I spent years helping SaaS and fintech companies turn marketing into repeatable growth systems across content, SEO, and brand. That included co-founding an SEO agency and leading growth strategies that led to results like acquiring 380k users and supporting $3.6M in funding.
I started my career as a producer after graduating from UCLA’s film school, which is probably why I still believe the best marketing sits at the intersection of clear strategy and powerful storytelling.
