Jason Jhonson
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Chief Revenue Officer (CRO)
Colorado, United States
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Chief Revenue Officer (CRO)EpistemixJan 2026 - Current (9 months)Own revenue growth and commercial adoption at Epistemix, bringing a technically sophisticated platform into real operating environments where buying, usage, and value are not yet well defined, requiring prioritization of markets, use cases, and commercial approach
Epistemix is a decision platform that models real-world behavior using synthetic populations and agent-based systems.
Translate that capability into durable revenue by defining where it creates real operating value and building a repeatable go-to-market model around it.
Drive vertical expansion and partner ecosystems, turning deep technical capability into clear, measurable customer value.- Chief Revenue Officer (CRO)Genesis GlobalMay 2025 - Feb 2026 (10 months)Stepped into the CRO role after leading marketing, expanding scope to full commercial ownership across sales, marketing, and revenue operations.
Took ownership of the commercial model at a point where the company had a clear product vision but limited translation into pipeline and revenue.
Built the commercial structure around that model, introducing clearer roles, pipeline discipline, and operating cadence across the revenue organization. - Chief Marketing OfficerGenesis GlobalJul 2022 - May 2025 (2 years 11 months)Joined during a period of rapid evolution where the product and company direction were ahead of the market narrative.
Repositioned Genesis as an AI-native platform for financial markets, clarifying how the platform mapped to real customer workflows and buying contexts.
Built the marketing function and operating rhythm needed to support enterprise GTM, including product marketing, demand generation, and field alignment.
Established the link between company strategy and commercial execution, translating product direction into positioning, packaging, and pipeline generation.
Initially took on the CRO role for ten months, standing up the GTM structure across pipeline, messaging, and execution, before - AdvisorEpistemixFeb 2022 - Jan 2026 (4 years)Advised the executive team on go-to-market strategy and revenue model design for a simulation and synthetic data platform.
Shaped positioning, message framing, and commercial packaging for enterprise, public-sector, and healthcare markets.
Supported early customer acquisition and go-to-market planning, including pilot strategy and initial outreach across CPG, government, and health sectors. - Chief Marketing OfficerImprobableApr 2021 - Aug 2022 (1 year 5 months)Joined Improbable during early commercialization and contributed to scaling the business from
- Chief Commercial OfficerImprobableFeb 2019 - Apr 2021 (2 years 3 months)Led global sales, partnerships, and performance marketing during a phase of rapid product diversification and unclear market fit.
Expanded scope from marketing into full commercial ownership, integrating product, marketing, and revenue functions around pricing, packaging, and partner strategy.
Built the commercial operating model and introduced pipeline discipline and GTM metrics to support a federated go-to-market structure, improving execution consistency across business units. - Chief Marketing OfficerImprobableJun 2017 - Feb 2019 (1 year 9 months)Built the company’s first global marketing function, establishing the go-to-market foundation as the business began commercializing its platform.
Launched SpatialOS to developer, enterprise, and government audiences, defining positioning and messaging for a complex, emerging category.
Established early market credibility through PR, content, and strategic partnerships (including Google and the UK MoD). - Developer and Product MarketingGitHubDec 2015 - May 2017 (1 year 6 months)Joined GitHub during a period of rapid growth as the company expanded its enterprise sales motion and prepared for scale, with revenue surpassing $200M ARR and accelerating toward ~$300M.
Matured the go-to-market model, building pricing, sales enablement, and launch processes to support a rapidly expanding global sales organization.
Worked across product, engineering, and sales to package developer-first products for broader commercial adoption, bridging open-source engagement with enterprise revenue growth. - Advisory Board MemberTackkJan 2015 - Dec 2017 (3 years)Provided early-stage guidance on go-to-market, brand positioning, and investor communications.
- Sr Director, Head of Global Product Marketing and Lifecycle ManagementPayPalJan 2014 - Nov 2015 (1 year 11 months)Led global product marketing during PayPal’s separation from eBay, as the company expanded beyond its original dependency model and built new growth vectors across merchant and consumer payments.
Operated within a business scaling from ~$8B to ~$9B+ in revenue during the transition to an independent company.
Drove go-to-market strategy, pricing, and packaging across a broad product portfolio, supporting the launch of new products and services.
Helped establish scalable product marketing and lifecycle frameworks to support diversification across B2B and B2C offerings. - Sr. Director, Global Product Marketing (Mobile and Emerging Technologies)YahooNov 2012 - Jan 2014 (1 year 3 months)Led product marketing for Yahoo’s mobile and emerging technologies portfolio during a period of significant product reinvention.
Owned go-to-market strategy and positioning for flagship products and major relaunches, including Flickr.
Aligned product, brand, and UX across global markets to support platform integration and a unified user experience. - Sr. Director, Global Consumer and Partner Product MarketingYahooApr 2011 - Nov 2012 (1 year 8 months)Led a global team of >100 across product marketing, partner marketing, customer insights, and business development.
Owned go-to-market strategy, positioning, and performance metrics across Yahoo’s consumer product portfolio serving 700M+ users.
Directed segmentation, pricing, and business model strategy, supporting a complex global ecosystem of products and partners. - Sr. Director, Product Marketing, Yahoo! Mail, Messenger, Flickr, Answers and GroupsYahooMar 2009 - Apr 2011 (2 years 2 months)Led product marketing strategy for Yahoo’s core communication products, used by over half a billion global users.
Defined positioning, launch strategy, and success metrics across a portfolio of high-scale consumer products.
Partnered with product and engineering to align roadmap development with global market needs. - CFounder and PrincipalCaldera Strategy GroupApr 2008 - Mar 2009 (1 year)Built an independent strategy and marketing practice focused on digital, mobile, and consumer businesses, working directly with executive teams on positioning, market entry, and growth strategy.
Led engagements spanning GTM strategy, business planning, and brand narrative development across both early-stage and established companies.
Work included defining positioning and launch strategy for new digital products, developing business plans for joint ventures between Fortune 100 and media companies, and advising on competitive positioning and execution roadmaps. - VP, MarketingAmerican Greetings ROJun 2003 - Apr 2008 (4 years 11 months)Led global marketing, brand strategy, and business development for the digital division of American Greetings (NYSE: AM), spanning 23 websites and mobile platforms across 15 countries.
Built and scaled digital content and social products, including launching kiwee.com to 12M+ monthly users and 110M page views within 7 months.
Drove strategic initiatives across M&A, licensing, and new business creation, including launching new entertainment properties and leading valuation, integration, and international expansion efforts. - Manager, Strategic Planning and Business DevelopmentCoach IncMay 2001 - Jun 2003 (2 years 2 months)Led strategic planning and corporate development initiatives during a period of rapid global growth at Coach (NYSE: COH), working directly with the CEO and senior leadership.
Built and led cross-functional efforts across long-term growth strategy, market expansion, and new business development.
Directed business planning, partner negotiations, and international expansion initiatives, including early direct-to-consumer and ecommerce strategy.
Developed growth frameworks and investment narratives used to communicate company strategy to the investor community. - Sr. ConsultantLakeWest GroupJun 1999 - Jun 2001 (2 years 1 month)Led and contributed to strategy engagements for major retail, ecommerce, and consumer clients at a boutique consulting firm.
Managed cross-functional initiatives spanning go-to-market strategy, digital transformation, and operational planning across multiple industries.
Worked with clients including DaimlerChrysler, Guitar Center, MapQuest, and Toys “R” Us International on market entry, product development, and global expansion efforts.
Education
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- MBA, Finance & Securities AnalysisUniversity of Florida Warrington College of BusinessJan 1998 - Jan 1999 (1 year 1 month)