Senior Account Supervisor (Director)
MSLGROUP
Jan 2016 - Jul 2017 (1 year 7 months)
-Developed, executed and measured public relations programs for technology clients, with a focus on financial services, cybersecurity, Big Data and healthcare
- Acted as primary contact for multiple internal client teams, partners and media contacts
- Drafted and edited emails, long form articles, web content, social media posts and patient/user profiles to drive site traffic and create sales leads
- Leveraged relationships with reporters and editors at business press, technology outlets and industry publications to secure coverage
- Proactively identified industry news and trends and leveraged as thought leadership opportunities across owned and earned media, tradeshows and social media channels
- Collaborated with global agency peers and