Pooja Pallanti

Creative Strategist

freelance

May 2025 - Current (1 year 5 months)

Clients & product focus: sustainable lifestyle brands, eco-friendly toys, reusable bags, and environmentally conscious product development companies.
• Worked on creative strategy and brand development for eco-friendly product-focused businesses, contributing to branding, marketing, and audience positioning initiatives.
• Assisted in developing branding and advertising strategies for sustainable consumer products.
• Contributed to campaign ideation, creative direction, and audience engagement initiatives.
• Supported brand positioning and communication strategies focused on sustainability and innovation.

Account Manager

Phantom

Jul 2024 - May 2025 (11 months)

Clients Worked with : Fashion: GAP, Shein, Reliance Trends Hospitality: Zion Hills Golf Club, Lansums Group Alcohol & Beverage: IBC Beers Healthcare: Nova, AINU, Motherhood Real Estate: Elena, The Valley & Kube Handled client servicing, campaign development, and content creation across sectors like fashion, hospitality, and healthcare. Led projects across both traditional and digital media, working closely with internal teams and clients to deliver high-impact campaigns. This role allowed to strengthen my skills in digital storytelling, creative production, and end-to-end project management within a fast-paced agency environment.

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Account Manager

Minglar

Jul 2024 - Oct 2024 (4 months)

Worked with Minglar, a startup app focused on helping users discover city activities, events, and experiences through strategic marketing and advertising initiatives.

Account Executive

Droga5

Mar 2024 - Apr 2024 (2 months)

Gained agency experience supporting advertising campaigns, client servicing, and creative coordination within a fast-paced creative environment.
• Assisted in campaign coordination, creative planning, and research for client projects.
• Supported communication between account management and creative teams to ensure smooth project execution.
• Contributed to brainstorming, campaign development, and brand strategy discussions across multiple accounts.

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Content Developer

Mar 2023 - Apr 2023 (2 months)

Produced and edited compelling multimedia content with proficiency in video editing, adhering to strict deadlines while maintaining an engaging and authentic narrative. Implemented SEO strategies to optimize web content for increased visibility and audience engagement. Edited and proofread written material to ensure grammatical accuracy and consistency with AP style guidelines. Selected and sequenced scenes for optimal pacing and entertainment value, enhancing continuity and overall quality. Crafted short-form videos, animated gifs, and motion graphics tailored for social media platforms, seamlessly integrating text, video, and other composited elements to create cohesive and visually impactful layouts.

Marketing Consultant

AIESEC India

Feb 2023 - Apr 2023 (3 months)

Provided strategic counseling to AIESEC entities in India, offering insights into market dynamics, target setting, and performance evaluation. Conducted comprehensive market research, analyzing clients' competition and delivering insightful reports to inform decision-making. Contributed to the development of innovative products and services to penetrate untapped markets and drive sales growth. Leveraged problem analysis and problem-solving skills to identify and address challenges hindering market success. Conducted internal audits, compiling and analyzing data to generate thorough audit reports encompassing results, recommendations, and conclusive insights. Applied sales expertise to enhance brand awareness and drive market penetration str

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Marketing Associate

Sep 2022 - Feb 2023 (6 months)

Developed pre-season marketing plans to support department and divisional product strategies. Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. Provided analytical support and monitored data quality by interpreting and summarizing data and trends. Developed and implemented sales strategies.

Entity Control Boards Country Network Educator and Platform Developer

AIESEC India

Jan 2022 - Jan 2023 (1 year 1 month)

Developed strong organizational and communication skills through coursework. Worked on educating entities on our documentation and audit processes.Completed paperwork, recognizing discrepancies and promptly addressing for resolution. identified issues, analyzed information and provided solutions to problems. Resolved problems, improved operations and provided exceptional service. Acted as a team leader in group projects, delegating tasks and providing feedback. Gained extensive knowledge in data entry, analysis and reporting. Educated AIESEC entities on documentation and audits process . Worked on fixing documentation and audits platforms used .

Chief Marketing Officer

AIESEC India

Jan 2022 - Jan 2023 (1 year 1 month)

Led the development and execution of comprehensive traditional and social media marketing campaigns, driving sales growth and fostering customer engagement. Orchestrated branding campaigns and event marketing initiatives to enhance brand visibility and customer loyalty. Secured 15 university partnerships to amplify product promotion and sales efforts. Formulated and implemented a B2B marketing strategy and overarching communication plans, fostering long-term partnerships and driving business growth. Elevated market awareness and penetration through the creation of innovative marketing collateral. Skillfully negotiated advertising and commercial sponsorship contracts, optimizing cost savings for the company. led teams of 30 junior managers a

Marketing Manager

AIESEC India

Aug 2021 - Jan 2022 (6 months)

creating and running marketing campaigns .Support the production of marketing materials Conduct market research to define target audiences for different products/services and create buyer personas Produce, edit content and Track projects and team activities and assist in standardizing marketing materials

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Pooja Pallanti

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