Michael Fuller

Lead, Partner Marketing

FullStory

Apr 2025 - Current (1 year 4 months)

Member

Partnership Leaders

May 2024 - Current (2 years 3 months)

Senior Partner Marketing Manager

ZoomInfo

Oct 2021 - Jan 2025 (3 years 4 months)

Spearheaded go-to-market strategies with four strategic cloud partners, including AWS, Google Cloud, Databricks, and Snowflake, driving $7M in closed deals and influencing $277M in pipeline. Directed the strategic investment of $250K in Market Development Funds, enhancing brand awareness, demand generation, and partner-driven customer adoption. Led the launch of a new partner marketplace featuring 100+ partners, boosting partner-influenced pipeline and customer satisfaction with integrations. Managed a high-performing team across GSIs, integration partners, and co-sell programs, aligning cross-functional collaboration to drive measurable business outcomes.

Partner Marketing Manager

15Five

Mar 2021 - Oct 2021 (8 months)

Responsible for referral and tech partner recruitment and activation at pre-IPO HR Tech software company Redesigned partner website and partner portal as part of new messaging and rebranding campaign

Channel/Partner Marketing Manager

Absorb Software

Mar 2020 - Jan 2021 (11 months)

Developed and launched partner enablement training curriculum, courses, and portal, delivering training to entire national sales team of 1000+ at new global partner in under 90 days Generated 50% growth in qualified leads through collaboration with VP of Partnerships and sales teams on campaigns, collateral, and messaging

S

Senior Partner and Field Marketing Manager

Jun 2016 - Mar 2020 (3 years 10 months)

Supported top sales teams responsible for over 80% of 2019 bookings at a growing conversational artificial intelligence company, with demand generation campaigns, mid-funnel content creation, ABM, and late-stage deal support Responsible for content creation and campaigns for the most strategic verticals at Interactions, including Insurance, Financial Services, Federal Government, and Collections. Managed field marketing efforts for national sales team, including 10+ conferences and events globally Developed brand messaging and strategy for specific verticals and products, including messaging maps and vertical education for sales teams and partners

Senior Manager, Global Partner Programs

Progress

Aug 2015 - May 2016 (10 months)

Responsible for Channel Program Strategy and Execution for Progress Software Partners, including Digital Agencies, System Integrators, Service Delivery Partners, OEMs, and Distributors Executed Partner Recruitment efforts worldwide, including strategy sessions, digital summits, webinars, email and direct mail campaigns Strategized and executed co-marketing efforts with Progress Partners, leveraging Market Development Funds (MDF)

Senior Marketing Manager, Alliances

Pegasystems

May 2013 - Jan 2015 (1 year 9 months)

Drive partner-centric marketing for Sell-With, Sell-Through and Sell-To Alliance Business Models with leading global system integrators including Accenture, Capgemini, Cognizant, Infosys, Tech Mahindra, and TCS, among others Engage with internal sales and external partner community to promote shared sales and implementation successes within Pegasystems sales organization, the partner organization, and among customers and prospects Manage Partner Market Development Fund (MDF) and collaborated with partners to leverage this fund to increase awareness of partnerships, generate leads, grow pipeline, and accelerate existing sales opportunities Engage with vertical business lines and horizontal marketing teams to execute mutually beneficial inter

D

Director of Marketing

Sep 2012 - Mar 2013 (7 months)

MineralTree is a software company providing online bill pay solutions for banks’ small-medium business customers Executed strategy and campaigns that grew contact database by over 40%, and sales opportunities by 20%, including webinars, tradeshows and email marketing for early stage financial software start-up Developed and managed relationships with PR and technical vendors, including graphic designers, video production, and website management Led social media efforts on LinkedIn, Twitter, and Google+; responsible for blog strategy and content Created and designed collateral and sales support materials, including whitepapers, product sheets, and video production

Senior Marketing Manager

Nuance Communications

Sep 2007 - Sep 2012 (5 years 1 month)

Nuance Communications is the leading provider of speech recognition and natural language processing technology. Key industries include Healthcare, Mobile, Enterprise, and Imaging Drove critical marketing initiatives for $800 million healthcare division, including lead generation campaigns, product launches, customer recognition, and public relation of strategic wins and mergers Coordinated marketing strategy and tactics with sales/marketing team of a national channel partner responsible for over $10 million in annual revenue, including engagement strategy, sales education, trade shows, and co-branded collateral Key contributor in branding and launching new transcription services offering, now responsible for over $200 million in revenue Man

C

Regional Account Manager

Chase Paymentech

Sep 2006 - Sep 2007 (1 year 1 month)

- Manage and improve assigned nationwide merchant relationships through a pro-active contact program • Identify additional revenue sources from merchants and conduct effective pricing, contract negotiations, and RFPs • Coordinate resolution of merchant issues and implementation of new products & services with technical, legal, product, marketing, certification, and implementation teams • Responsible for traveling to merchant locations and conducting account reviews and meeting with client • Work with C-Level and other senior positions to further and improve relationship

Indirect Account Executive

Sprint Nextel

Jun 2006 - Sep 2006 (4 months)

• Key marketing and sales contact at corporate office for 30 sub-dealers • Developed specific strategic marketing plans for individual stores based on each store’s location, demographics, and store’s resources • Responsible for new and add-on business for 30 Sprint Nextel sub-dealers and resellers in greater Boston area • Partnered with each store to ensure confidence in the product and in the strategy implanted to drive traffic and sales to the stores. • Train sales staff on selling techniques, handset specs, price plans, and competitive advantages of our product

Client Relationship Manager

Sprint Nextel

Jan 1999 - Jan 2006 (7 years 1 month)

• Analyzed customer information to identify new marketing and sales opportunities in Financial Services vertical • Worked with National Account Managers and the National Accounts team to create strategy for customer sales and retention • Responsible for creating and rolling out online and direct marketing plans to drive employee liable sales • Oversaw account maintenance and growth for Sprint Nextel’s top nine Financial Services customers based in New England, totaling over 19,000 units

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