Director of Sales and Marketing
Genesis Acquired by Complete Care
Mar 2020 - May 2021 (1 year 3 months)
Responsible for facility census:
- Brought facility census to 95% from 60% in peak COVID
- Kept facility census average at 89% during COVID
- Saved facility ~$85,000/year annually bringing in residents without paid referrals
Marketing:
- Maintained positive relationships with existing referral sources as well as built new ones
- Hosted seminars on end-of-life decisions, living wills, and SSI to local elder groups
- Partnered with a healthcare networking group to provide insight to one another
- Donated and handed out over 100 blankets to local Meals on Wheels on behalf of facility
- Created "virtual tours" of the facility during COVID lockdown
- Generated social media posts of current events