Brian Ivanovick
About
Detail
Using customer data to drive business outcomes
New York, United States
Timeline
work
Job
Résumé
Jobs
verified_user
0% verified
Head of Solutions Consulting, AmericasAmplitudeApr 2022 - Current (3 years 3 months)Amplitude is #1 in Product Analytics. Don’t just take it from us. Users have ranked Amplitude #1 in Product Analytics for the 6th consecutive time. And it’s not just for product teams. Every digital team can harness the power of product analytics to drive better business outcomes. That’s why we are ranked by G2 as one of the customer favorites across all software categories. Amplitude also offers Experiment and CDP as part of our digital analytics platform.- VP of Solutions ConsultingActionIQMay 2019 - Apr 2022 (3 years)Leverage our composable CDP to auto-scale customer data operations and decide where data lives and is queried. ActionIQ helps G2000 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. We are helping brands like Morgan Stanley, CDW, Autodesk, The New York Times, American Eagle Outfitters, Shopify and others grow customer lifetime value and marketing ROI.
- PRVP, SalesPercolate by SeismicJan 2018 - Apr 2019 (1 year 4 months)Was fortunate to work with and manage a talented group of salespeople to help make customers super successful. 114% of quota in 2018. Named Sales Manager of the Year 2018.
- PSr. Director, Head of Solution ConsultingPercolate by SeismicOct 2015 - Dec 2017 (2 years 3 months)
- Solutions Engineering (BlueKai)OracleAug 2013 - Sep 2015 (2 years 2 months)BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.
- CDirector of Client Services & Sales EngineeringCausataApr 2011 - Jul 2013 (2 years 4 months)Causata was an early customer data platform (CDP). Causata's software uses HBase, the NoSQL database on the Hadoop Distributed File System. It has industry-specific applications for cross-sell, acquisition, and retention to enable marketers to personalize web and mobile interfaces, operate email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service. The Identity Graph algorithms use first-party online and offline customer data to combine customers' identities and event timelines. The Predictive Profile compares individual customer paths and histories against each other to predict customer intent. Machine learning algorithms based on reinforcement methodologies build real-time predictive a
- ASenior Consulting ManagerAdobe SystemsAug 2007 - Apr 2011 (3 years 9 months)Came to Adobe from the Omniture acquisition. Our team was responsible for providing strategic services to Adobe Target's largest customers. Highlights of my time at Adobe include: - Managed & mentored a team of amazing Optimization Consultants to thoughtfully deliver incremental value & revenue - Helped to create engagement templates employed by Adobe Target Consultants - Speaker at Adobe Summit in 2010 & 2011 - Extensive experience increasing customer satisfaction and securing renewals I came to Adobe through the Offermatica and Omniture acquisitions, where I was a Consultant working on Adobe Target.
Education
verified_user
0% verified
- McGill UniversityMcGill University
- MMaster of Business Administration, FinanceMcGill University - Desautels Faculty of Management