Julien Blaise

VP of Marketing

EverCommerce

Mar 2022 - Current (4 years 6 months)

Leading an extended team of 50+ global marketers to drive accelerated business growth (+25% YoY) and customer value (+500K customers) for EverCommerce's largest portfolio of companies and core platforms: - Owning full funnel strategies, from market education, thought leadership and brand awareness, to acquisition and retention, ultimately building durable competitive advantage amongst small, mid-size and enterprise businesses verticals - Elevating product marketing capabilities through customer driven innovation and design for delight (certified innovation catalyst) across both product-led growth and sales assisted environments - Building customer-centered paid, organic and offline Go To Market strategies, from lead generation to onboardin

Head of Marketing

Intuit

Mar 2019 - Mar 2022 (3 years 1 month)

Co-authored Intuit global expansion playbook for new market entry and internationalization effort while being first full time employee on the ground to open Mexico office, leading sales and marketing activities, and contributing to grow extended team to +35 over the first 24 months. - Creation of a strong foundation for the business by generating deep understanding of customer’s problems through customer driven innovation (CDI) and ongoing disciplined testing, balancing qualitative and quantitative insight to build long lasting competitive advantage. - Leading the development of key levers for accelerated growth, owning and implementing marketing strategy across acquisition channels in a digitally led environment, testing disruptive acquis

Marketing Lead (France)

Intuit

Jun 2014 - Mar 2019 (4 years 10 months)

Leading the SMBs business segment, targeting start-ups, entrepreneurs and small business owners. First employee on the ground to launch the Paris office in 2014, helping the team grow from 1 to 100 employees over the course of 5 years. - Management of a multidisciplinary team in charge of delivering ambitious acquisition, brand awareness and customer satisfaction objectives, and building disruptive acquisition models in a tech-savvy environment. - Development and ownership of end to end marketing activities: creation of a scalable acquisition engine through paid and unpaid tactics, TV campaigns (including historical channels), Events, Partnerships (ranging from best in class incubators to institutional and CAC40 partners), Business devel

Marketing Manager

Intuit

Jan 2013 - May 2013 (5 months)

5-months mission based out of the Toronto office to drive the launch of the Quebec market. Planning and execution of both online and offline marketing plans to deliver against localization requirements, while building sustainable foundations for acquisition growth and brand recognition.

Regional Marketing Manager (Europe)

Intuit

Jul 2012 - May 2014 (1 year 11 months)

Driving new market entry activities, collaborating with internal and external partners across geographies and time zones, planning and execution of marketing strategies in a digital environment to deliver on launch and growth goals. Detailed country analysis and recommendation plans to inform global expansion planning across Europe: France, Spain, Netherlands, Germany, Italy.

Marketing Analyst

Electrolux Professional

May 2011 - Oct 2011 (6 months)

Communication and Trade Marketing Department (english-speaking): creation of institutional worldwide exhibition guidelines regulating procedures, costs, responsibilities and product flows, and realization of a stock diagnostic. Other projects: website creation, involvement in the sector’s leading event (HOST), definition of corporate communication guidelines, internal/external communication campaigns…

Marketing Analyst

UnibailRodamco

Jul 2009 - Dec 2009 (6 months)

Europe’s leading owner/operator of large shopping centres. Main tasks: Detailed follow up and analysis of sales and others KPIs, setting up and management of events and promotions in the shopping centre, preparation and redaction of the marketing and communication plans…

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