Angélica Jaramillo
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Experience Design & Development Lead | Senior Creative Designer | UX/UI Designer
Medellín, Antioquia, Colombia
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Résumé
Jobs
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Experience Design & Development LeadIntegris GroupNov 2024 - Current (1 year 10 months)- Content Creation & Delivery LeadIntegris GroupJul 2024 - Nov 2024 (5 months)
- Senior Creative DesignerIntegris GroupAug 2023 - Jul 2024 (1 year)
- USenior Creative DesignerUniversal Destinations ExperiencesAug 2023 - Current (3 years 1 month)
- CDirector of Marketing And Public RelationsCapilla del RosarioMar 2023 - Aug 2023 (6 months)
- Marketing Graphic DesignerFulcrumMar 2022 - Aug 2023 (1 year 6 months)• Design and execute assets for marketing campaigns, including email marketing, events/webinars, social media, digital advertising, and digital collateral to generate website traffic. • Create develop content to build brand awareness and position the company. • Collaborate with the marketing team to develop brand and communication guideliness. • Redesign the company's website, ensuring that user-friendly, and optimized for SEO.
- Marketing Graphic DesignerDevsavantMar 2022 - Aug 2023 (1 year 6 months)• Design and execute assets for marketing campaigns, including email marketing, events/webinars, social media, digital advertising, and digital collateral to generate website traffic. • Create develop content to build brand awareness and position the company. • Collaborate with the marketing team to develop brand and communication guideliness. • Redesign the company's website, ensuring that user-friendly, and optimized for SEO.
- VArt DirectorVein Clinic Pain Treatment Center VIP Medical GroupOct 2021 - Jan 2022 (4 months)Responsibilities: • Lead the positioning of strategic alliances, through the management of the website and email marketing campaigns. • Manage the training of the community manager regarding the company's tools and strategies to guarantee the continuity of the results. • Design landing pages ensuring the best user experience in interaction with the product, taking into account consumer knowledge. Achievements: • I achieved a 20% growth in sales from the redesign of the landing pages focused on strategic alliances. • I strengthened the relationship with strategic alliances and we started direct conversations for the planning of future digital strategies. • I optimized the training time going from 3 months to 1, thanks to the restructuring o
- VGraphic DesignerVein Clinic Pain Treatment Center VIP Medical GroupJun 2020 - Oct 2021 (1 year 5 months)Responsibilities: • Plan and edit audiovisual strategies to give the user a better experience while waiting in the lobby and also position the services offered. • Manage the content collection strategy with clients for the generation of digital products. • Create digital content for social networks in order to increase traffic on Instagram and Facebook profiles. Achievements: • I led a market segmentation strategy based on consumer knowledge, which allowed the recapture of inactive customers. • I increased sales by 30% from the management and administration of the company's social networks. • I designed a content grid for social networks that allowed improving interaction with users and positioning in networks, based on the definition of t
- Vice President of Marketing for Inbound ExperiencesAIESEC en ColombiaJan 2017 - Jan 2018 (1 year 1 month)Responsibilities: • Lead the Marketing team made up of 15 people, to optimize strategic relationships with national and international allies in achieving goals. • Manage digital marketing strategies to attract new volunteers to the organization. • Take care of B2B relationships for the maintenance of alliances and support of the program. Achievements: • I led a market segmentation strategy that allowed the recovery of inactive allies. • I designed a strategy for social projects with the public library system and the Medellin mayor's office. • I designed a strategy of professional projects with the Secretary of Education of Medellin to bring foreigners to Medellin to teach English.
- Internal Communications ManagerSuraNov 2016 - Nov 2017 (1 year 1 month)Responsibilities: • Manage communications and internal marketing of the company with the commercial area to promote the achievement of goals. • Redesign the awards and recognition program for the national sales department, responding to the current needs of the company's market. • Design the graphic line of the year 2016 for the commercial area in relation to the concept of the recognition campaign. Achievements: • Created a new Rewards and Recognition plan for advisors based on the study of the needs that is still in effect. • I recovered the commercial relationship with 3 different key suppliers, which allowed me to streamline the production process of the recognition plan. • Increased general sales by 10% from the creation of the Reward
Education
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- Specialization in Strategic Design and Innovation, Graphic DesignUniversidad Pontificia BolivarianaFeb 2022 - Feb 2023 (1 year 1 month)
- Bachelor of Arts - BA, Graphic DesignUniversidad Pontificia BolivarianaJun 2012 - Jul 2020 (8 years 2 months)
Projects (professional or personal)
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