Carlos Pacheco

Senior UX/UI Product Designer, with extensive remote experience, having developed complex web-based projects in the USA, Canada, and Latin America. With a successful record in UX (user experience) and UI (user interface) design for international digital sites and platforms, end-to-end product design, UX research, interaction design, content strategy, prototype development , and usability analysis and testing. I have a vast academic background, which includes a BSc in Advertising, a Specialisation in Marketing, an MBA in Marketing, Branding and Growth and various courses such as Traffic Management, Meta Ads, and Artificial Intelligence. SPECIALITIES: DESIGN SYSTEM: Figma, highly scalable design system, design tokens, making usage of variables in Figma to create light/dark modes, and a variety of themes very quickly. USER EXPERIENCE DESIGN: Usability, heuristics, UX research, information architecture, interaction design, persona, user flow, user journey, UX strategy PROTOTYPE: wireframes, high-fidelity, interactive prototypes on Figma, Protopie, Sketch App, Axure, Photoshop, Illustrator, HMTL and CSS RESEARCH: Remote usability testing, desk research, design thinking, user interview, surveys, card sorting, competitors’ analysis INTERFACE DESIGN: Web sites, software applications, mobile apps/site, generative AI INTERACTION MODELs: User workflows, wireframes, style guide, wireframes, design system guidelines, interface mock-ups and visual designs – on web and mobile applications WEB & GRAPHIC DESIGN & AI (ARTIFICIAL INTELLIGENCE) IMAGERY DESIGN: Generating visually appealing imagery for the entire website Creative, strategic and committed to excellence, being extremely detail-orientated, involved in design, development and management of a high volume of websites, mobile sites, and apps. Highly capable of building and strengthening relationships with international clients and working under pressure and meeting tight deadlines, with strong communication and interpersonal skills. I am always keen to expand my network so feel free to connect and contact me.