Gisella Rovella

Senior professional with +15 years of experience in B2B consultative selling within the technology sector, specializing in SaaS, process automation (RPA, BPM), cloud computing (AWS, Azure, GCP), and digital transformation. Throughout my career, I have managed strategic accounts, led end-to-end sales cycles, and developed new business with enterprise clients across multiple industries, partnering with IT managers and C-level executives at major corporations such as Santander Río, BBVA, Swiss Medical Group, Techint, and ANSES. Specialized in identifying client pain points and translating them into concrete value propositions aligned with their business objectives, with a deep expertise across the entire sales cycle: hunting, qualification, discovery, proposal, negotiation, and closing. I utilize a consultative methodology, managing multiple accounts and pipeline opportunities simultaneously with a focus on measurable results. I have led teams, managed partner ecosystems, and built strategic alliances with the market’s leading technology solution providers. Key Achievements: ✅ Exceeded sales targets by 180% at Agnostic while leading the process automation business unit. ✅ Spearheaded high-impact projects for key accounts: Big Data at Santander Río (the country’s largest Big Data project with 66 nodes), RPA at Swiss Medical Group and Techint, MongoDB and RPA at ANSES, and WebMethods migration at BBVA. ✅ Managed the complete sales cycle for highly complex solutions at leading firms across multiple industries, balancing hunting and farming roles with C-level relationship management. ✅ Introduced partner management for Argentina, Uruguay, and Paraguay during my tenure at Automation Anywhere, expanding the commercial ecosystem and accelerating new business development. Key Skills: B2B Consultative Selling · SaaS · RPA & Process Automation · Cloud (AWS, Azure, GCP) · Strategic Account Management (KAM) · Business Development · Hunting & Farming · Upselling & Cross-selling · Pipeline & Forecast Management · Partner Ecosystems · Digital Transformation · C-Level Engagement · End-to-End Sales Cycle · Data Analytics · Applied Business Artificial Intelligence Let’s connect.