Senior Creative Producer and Content Strategist with 5+ years of experience scaling global media brands. I love and am experienced in working in creative direction and hard operational efficiency.
At TheSoul Publishing, I directed content operations for channel with over 44M+ global subscribers, generating 10M+ cumulative organic views. As the lead for a cross-functional team of 50+ creatives, I implemented Kanban workflows and AI-driven processes that help cut production costs by 60% while maintaining a high-velocity output on one of my external clients' project.
Open to roles in Marketing Content Lead, Content Strategist, and Creative Production, YouTube Growth Specialist, Project and Content Manager
My core focus:
• Content Operations & Pipeline Architecture
• B2B & B2C Audience Scaling
• A/B Testing, CTR Optimization & Retention Psychology
• Cross-Functional Team Leadership (managing teams up to 50 people)
• AI Digital Workflows & Cost Reduction
What I like:
- Real ownership over strategy, not just execution
- Meaningful work — whether content, growth, or audience-building
- Trust and autonomy — collaborative on direction, independent on delivery
- A step into a more strategic and leadership-oriented role
- Space to expand into growth, experimentation, and cross-channel thinking
- People and culture that actually matter to the team
What I avoid:
- Micromanagement
- Blurry ownership and unclear responsibilities
- Bureaucracy that slows everything down
