Paola Laine
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Multifaceted Creative Producer | Marketing Video Artist | Campaign & Performance Content Specialist
Paris, Île-de-France, France
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Marketing Video ArtistVoodooApr 2022 - Current (4 years 7 months)Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. In my current role, I craft mobile video ads from design to production, I strive to deliver innovative content that stands out in an increasingly competitive market:
• Multi-market and multi-genre mobile video ad creation (hyper-casual, hybrid, casual games)
• End-to-end content production from concept, design, and motion graphics to final delivery.
• Benchmarking and experimentation: analyze competitors and explore trends to innovate campaigns.
• Performance optimization: use data and analytics to understa- Creative & Web Services - Banco SantanderKonectaDec 2021 - Mar 2022 (4 months)
- Video Editor & Motion GrapherVidsyJun 2019 - Jul 2021 (2 years 2 months)I created engaging video ads tailored to suit a diverse range of global brands, distributed across popular platforms including Instagram, YouTube, Facebook, Snapchat, and TikTok. From inception to execution, I oversee the entire creative process, ensuring each advertisement aligns seamlessly with the brand's objectives and improving them with original video advertisements.
- Designer & Video EditorNaturehSep 2018 - Dec 2019 (1 year 4 months)As the lead multimedia specialist, I oversee the optimization, filmmaking, and video editing processes for a diverse range of content, including interviews, technology product showcases, and corporate events. Notably, I spearheaded the creation of three compelling mobile app videos showcased at the company's stand during Mobile World Congress Barcelona 2019. My responsibilities included:
• Creating multimedia content for various social media platforms in alignment with the marketing strategy. Managing and curating content for the company's YouTube and Vimeo channels.
• Editing informative training videos covering topics such as ERP and CRM tools usage, as well as front-end development.
• Designing captivating 2D motion graphi - IVideo Producer | Motion GrapherIron AgencyNov 2017 - Dec 2017 (2 months)I spearheaded the creation of a dynamic graphic promotional video for digital marketing agency Iron. The primary objective was to showcase and enhance their work philosophy while bolstering their digital presence. Throughout this project, my focus was on:
• Conceptualizing and producing a visually compelling promotional video aligned with a strategic call-to-action approach, adhering to brand guidelines.
• Crafting a bespoke 2D motion graphics package utilizing After Effects to elevate the visual storytelling.
• Seamlessly integrating video editing and sound editing techniques to enhance the overall impact and engagement of the promotional video.
• Crafting persuasive copywriting to effectively convey Iron's unique brand - Creative Producer & Video Editor On AirHBO Latin AmericaFeb 2017 - Mar 2018 (1 year 2 months)As a former member of the HBO TV channels' creative team, I was responsible for conceptualizing, writing, producing, and editing trailers, teasers, and promotional videos for both broadcast and digital platforms. Operating within a dynamic multicultural environment, I efficiently managed multiple projects simultaneously, adhering to tight deadlines while ensuring exceptional quality. My main responsibilities included:
• Serving as the primary communication liaison across all departmental teams to oversee the execution of final products.
• Assuming full accountability for every facet of the creative process, meticulously guiding each production phase to uphold rigorous quality standards.
• Generating innovative video proposals - CCamera ApprenticeCine MaterialesOct 2016 - Nov 2016 (2 months)Apprentice in camera department mostly with ARRI Alexa cameras.
- TVideographer and Video EditorTripclassicsNov 2015 - Dec 2016 (1 year 2 months)Recording and video editing fashion events for Tripclassics fashion brand and its social networks.
• I recorded more than 3 fashion events.
• Video editing of more than 5 video clips for social media format such as Instagram and Facebook, with Premiere Pro and After Effects.
• Color correction and logo animation. - EEvent ManagerEventos y producciones Laicast C.AApr 2014 - Jan 2016 (1 year 10 months)Successfully coordinate corporate and social events. Budget management and build estimates Communication with clients and vendors. Negotiate terms and conditions with event venues. Search of providers. Logistic of all services such as catering, kitchen equipments, decoration and transport.
- Intern - Audiovisual Production DepartmentUCAB - Universidad Católica Andrés BelloSep 2013 - Mar 2014 (7 months)During my studies, I began my career in Visual Arts when I started working in the Audiovisual Production Department at my university. Some of my main tasks were:
• Assistant production duties.
• Manage the reservation of television studio, radio and photography studios. As well as equipment for meetings and teachers daily activities.
• Responsable for audiovisual equipments, such as DSLR cameras, tripods, lighting and Sennheiser audio kits.
• Create Social Media content for Twitter, managing Hootsuite. Show less
Education
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- CCoderhouse — UX/UI DesignJan 2021 - Dec 2022 (2 years)
- Lightbox Academy — Master's degree, VFX Visual EffectsLightbox AcademyJan 2020 - Dec 2020 (1 year)Hardware. Interface. Users and databases. Preferences. Project configuration. Import. Diaries. Conformed. Edition. Primary fixes. Secondary fixes. Nodes. Stills, versions and Gallery. Animation. Keyer and Mattes. Track. Scene detector. OFX plugins. 3D stereo. Export. The Foundry Nuke: Introduction to Nuke X. 2D Composition. 3D Composition. 3D Stereoscopy.
- Universidad Católica Andrés Bello — Licentiate Dregree, Mass Communication and Media Studies, major in Audiovisual ArtsUniversidad Católica Andrés BelloJan 2011 - Dec 2016 (6 years)I completed a five-year Licentiate Degree, during which I undertook a diverse range of courses spanning the communications industry. These courses covered areas such as mass communications, literature, marketing, production, cinematography, television, and photography, allowing me to develop strong organizational and teamwork skills. In the final two years of my degree, I pursued a major in Audiovisual Arts, focusing my studies on this field.