Marta Penda

I believe great go-to-market execution is where technology, people, and customer value truly intersect.

I’m a sales and GTM leader with 15+ years of experience across hospitality, travel, and hotel technology, helping software companies scale revenue, build high-performing sales teams, and win in complex global markets.

Currently, I serve as Head of Sales for the Americas at Cloudbeds, where I lead regional GTM strategy and sales execution for a leading hotel technology platform. My focus is on building strong teams, optimizing sales processes, and partnering closely with hotels, groups, and enterprise customers to drive sustainable growth.

Before Cloudbeds, I held senior leadership roles including VP of Sales at Triptease and multiple sales leadership positions at SiteMinder, where I supported hotel groups, chains, and enterprise partners across North America, LATAM, and EMEA.

What I’m known for:

Leading and scaling high-performing sales and GTM teams across regions
Driving revenue growth in SaaS, travel tech, and hotel software
Deep expertise in hotel distribution, OTAs, and revenue technology
Coaching and developing sales leaders and future executives
Bridging technology solutions with real operational hotel needs
I’m also a Board Member at Women in Travel THRIVE, supporting initiatives that advance gender equality and leadership in the travel industry.

If you’re building, scaling, or rethinking GTM strategy in hotel or travel tech — or looking to develop strong sales leadership — let’s connect.