Dave Rotheroe
About
Detail
Founder @ Grip | Scaling to $1M/Week with Hyper-Scalable Ad Ecosystems | Building Ads for ClickFunnels, Frank Kern, GymLaunch and more
United Kingdom
Résumé
Jobs
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Chief Executive OfficerGripMar 2020 - Current (6 years 6 months)Hyper-scale direct-response advertising campaigns across Facebook, Instagram, YouTube, Google, TikTok, Snap, Bing, Pinterest. Rapid creative split testing meets best-in-class media buying. We are the 'secret weapon' behind omni-channel paid advertising campaigns for the leading names in direct-response marketing including Russell Brunson, Dan Kennedy, Frank Kern, and many more protected under NDA.- VFounder & HostViral By DesignDec 2018 - Mar 2020 (1 year 4 months)Podcast and community exploring how Brands, Products and Campaigns gain massive exposure and brand loyalty by leveraging leading edge psychology and innovative marketing strategies.
- Director of Paid MediaFrank Kern IncAug 2018 - Mar 2020 (1 year 8 months)
- FounderCheese PostiesAug 2015 - May 2018 (2 years 10 months)Conceptualisation and development of subscription mail order food kit delivery service for cheese toasties (grilled cheese sandwiches). Achieved extensive global press coverage. Developed mature social channels and marketing strategy across PPC search, display and social marketing platforms. (Facebook/Instagram, Twitter, YouTube, Google) Also influencer, direct mail and direct response email. Responsible for physical product design, menu design and development, branding, photography, video production and editing. Designed architecture and managed production of extensive bespoke stock and CRM database, front-end website development and extensive analytics integration via API. Design of physical pick and pack processes and delivery managem
- LFounderLMD Subscription Hot SauceMar 2015 - May 2016 (1 year 3 months)Conceptualisation and development of subscription mail order food curation box for hot sauce and spicy, chilli based cooking ingredients. Supplier/Customer relations, product acquisition, marketing, web development and SEO, social media strategy, importing of overseas goods, warehouse management and stock control. Company sold and rebranded in 2016: https://flaminglicks.com/
- Assistant Project ManagerMerlin EntertainmentsMay 2014 - Feb 2015 (10 months)Global upgrade and deployment project migrating POS tills and desktop/laptops from Windows XP to Windows 7. Responsible for sites and teams across UK, USA, Canada, Europe and Australia.
- Deployment Team LeadCompetition Markets AuthorityFeb 2014 - May 2014 (4 months)Merger of 'The Office of Fair Trading' and 'The Competition Commission' into 'The CMA'. Complete hardware Refresh - Thin Clients, Laptops and Desktop machines. Migration of User Accounts, Applications and bespoke Microsoft Services a new network. Server 2012 R2, Exchange 2013, Office 2013, Wisdom/Egress document management systems.
- Windows 7 MigrationJefferies LLCJul 2013 - Dec 2013 (6 months)International migration project upgrading over two thousand users throughout Europe and Asia from Windows XP to 7. Personally consigned upgrades to Milan, Hamburg, Frankfurt, Zurich, Paris and Dubai.
- Service Desk Team LeadJefferies LLCApr 2013 - Jun 2013 (3 months)• Monitoring key metrics and creating detailed reports to aid continual service improvement. • Identification and implementation of improvements to ITSM templates and processes engaging closely with the counterpart US service desk lead. • Documenting new support knowledge and updating the SKMS with procedures, fixes and workarounds. • Timetable management of the Service Desk personnel.
- Service Desk AnalystJefferies LLCJul 2012 - Mar 2013 (9 months)• 1st/2nd Line, desktop and VIP support to over 2500 users across Europe and Asia. • User access management and application administration. • Technology procurement, license, stock and asset management liaising with client and suppliers.
Education
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- SSt Edwards College, LiverpoolSt Edwards College Liverpool
- Music ProductionLeeds College of MusicJan 2006 - Jan 2009 (3 years 1 month)