Gustavo Gorenstein

CEO Brasil

Jeeves

Sep 2024 - Current (2 years 2 months)

Director of Consignado

PicPay

Feb 2023 - Aug 2024 (1 year 7 months)

Co-founder (acquired by PicPay)

BX Blue uma empresa PicPay

Mar 2016 - Jul 2023 (7 years 5 months)

Built a B2C/B2B SaaS credit origination platform integrated with major Brazilian payroll APIs and banks

bxblue, a PicPay Company, is a marketplace for personal loans in Brazil explicitly targeting pensioners and government employees because they can take loans guaranteed by their secured income.

Advisor

Dínamo Brazilian startup advocacy group

Oct 2014 - Sep 2015 (1 year)

Dínamo is a public policy advocacy group focused on the startup ecosystem theme. Our mais objective is to be the bridge between the organized civil society (startups, associations, companies, etc) and the government in it’s different levels, through advocacy, content and specialized support.

The group is composed by Brazilian specialists, leaders and thinkers on the Startup and Innovation area and has the objective of supporting the decision making process and feed up the technical and political discussions on the matter.

We are an “agnostic” group, focused on building a positive and convergente agenda with all ecosystem stakeholders, helping to empower the evolution of startups in Brazil.

Entrepreneurship Curator

Campus Party

Feb 2014 - Sep 2015 (1 year 8 months)

CEO and Co-founder (acquired by Banco CBSS)

Digio

May 2012 - Dec 2017 (5 years 8 months)

Mentor Startup Farm

Startup Farm

Mar 2012 - Oct 2016 (4 years 8 months)

SW NEXT Facilitator + Startup Digest Curator

Techstars Startup Weekend

Jan 2012 - Sep 2013 (1 year 9 months)

I had the privilege of being the first accredited SW Next facilitators of LatAm. Apart from meeting amazing entrepreneurs and also learning while trying to help them, the other gift I also got was the privilege to interact as well with Professor Steve Blank and Bob Dorf as they were also helping create the program at the time.

At the same time I had the opportunity to start curating and spreading the word about great startup events around Brazil with Startup Digest.

Trade MKT coordinator

Solar CocaCola

Dec 2004 - Mar 2006 (1 year 4 months)

Business Development Manager

The CocaCola Company

Mar 2004 - Sep 2010 (6 years 7 months)

Created business strategy aimed at increasing brand value while driving profitability.
• Managed the highest market share franchise in Brazil, with 72% of the soft drink market
• Responsible for the turnaround of the worst market share franchise in Brazil, from 48% to 57% (above the Country average) in two years. Achieved significant market share growth even while increasing average portfolio price
• Formed and managed partnerships with national & regional organizations to ensure best market execution for the portfolio
• Strengthened the relationship with franchisees through trust, resulting in 100% of sales targets met
• Mobilize key resources and people from other teams to support our growth strategies

C

Trade Marketing Manager

CONCEPT MARKETING E COMUNICAÇÃO

Dec 2002 - Dec 2004 (2 years 1 month)

Trade Marketing Consultant and Marketing consultant for the northeast region of Brazil.

Creative Trainee

Mart Pet Comunicação

Jan 2001 - Dec 2002 (2 years)

Gustavo Gorenstein

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Gustavo Gorenstein

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