Mariel B

User Researcher

Webflow

Mar 2025 - Current (1 year 8 months)

Coming soon!

M

Freelance UX Researcher

Major E-commerce and Retail Company in the USA

Jun 2024 - Nov 2024 (6 months)

Worked for a major retail company in the USA.
• Led 20 remote user interviews and 2 unmoderated tests that collected 50 answers each for a multi-market (LATAM and NORAM) project focused on understanding user needs, preferences, and habits regarding grocery shopping.
• Led 15 remote user interviews across a single market (LATAM) longitudinal study focused on e-commerce.
• Conducted analysis and sensemaking of the information gathered in the longitudinal study interviews.
• Presented research findings of the longitudinal study to 50 stakeholders, including core team members and executives.

Design Mentor

adplist.org

Jul 2021 - Current (5 years 4 months)

Mentorship on a volunteer basis on the following topics:
• UX Research 101
• Changing roles
• Practice mock interviews
• Resume and portfolio review
• Breaking into UX

Sr. UX Researcher

Aspen Technology

May 2021 - Mar 2024 (2 years 11 months)

I am the first UX Researcher hired in the company and the one who opened the UX Research department, currently composed of 3 UX Researchers (1 Sr. and 2 Jr.) UX Research projects
• Planning and facilitation of remote user interviews and remote usability testing
• Analysis and sensemaking of qualitative information to inform the product team
• Documentation of the UX research undertaken
• Creation of surveys, benchmarks, and other deliverables
• Presentation of findings derived from the research activities Other UX activities
• Planned, led, and facilitated a company-wide Design Thinking presentation, including a live exercise, held in 7 sessions and a total of 750 participants
• Planned and facilitated an

Service Designer

Globant

Dec 2020 - Apr 2021 (5 months)

Project: discovery to make the service stations of a major South American gas station profitable.
• Conducted UX research together with various work teams and with the client
• Performed competitor analysis using benchmarks with a technological approach (web, apps, smart stores, etc.)
• Conducted analysis and sensemaking of qualitative information
• Organized and facilitated internal workshops and workshops with the client
• Created user stories, proto-personas, storyboards, and user journey maps
• Created deliverables (reports)
• Presented findings derived from the investigation Project: chatbot for internal use.
• Conducted usability testing of the chatbot Tools and methods:
• Quantitative rese

u

Founder and Content Creator at @ux.mariel

ux.mariel

Jul 2020 - Apr 2022 (1 year 10 months)

• Creation of posts for Instagram and Linkedin about UX Design, and professional development
• Write articles in the aforementioned areas in my personal Medium
• Speaker at events in the Latin American and Spanish speaking design community, such as UX Cool Academy, Más Mujeres en UX México, Más Mujeres en UX Perú, and Ladies that UX Madrid, as well as various podcasts Tools and skills:
• Content creation
• Content planning
• Visual Design
• Figma
• Miro
• Presentation skills

User Experience Designer

Coppel

Apr 2019 - Dec 2020 (1 year 9 months)

• Conducted UX research for projects related to e-commerce, internal tools, services, and apps of the Coppel Group companies
• Executed usability testing and UX audits to enhance product quality
• Analyzed qualitative and quantitative data to inform design decisions
• Performed competitor analysis related to e-commerce
• Planned and facilitated remote workshops via Miro
• Provided training in the basics of UX to other business areas
• Documented the UX research undertaken Tools and methods:
• Design methodology: Double Diamond
• Contextual observations
• Contextual observation "mystery shopper" style
• Contextual interviews
• Desk research
• Quantitative research: surveys
• He

F

Freelancer within Web and UX/UI Design

Nov 2018 - Jan 2019 (3 months)

• Created workflow diagrams for their app Newt.
• Created wireframes and mockups in low and medium fidelity.
• Created a brand identity manual.
• Created and defined specialized marketing strategies.
• Translated texts from Spanish into English.
• Other tasks ad hoc. Tools and skills:
• Figma.
• Adobe XD.
• Golden Circle (Why-How-What Matrix).
• Translation and proofreading.

S

Service Design Intern/Project Assistant

Sep 2016 - Dec 2016 (4 months)

European Union Project: Open4Citizens (http://open4citizens.eu/), specifically with their hackathon Hack Integration.
• Carried out and coordinated the gathering of the evaluation data during Hack Integration
• Created an infographic summarizing the results obtained from Hack Integration
• Responsible for the analysis of the information regarding the use of the tailor-made toolkit, where I identified the most relevant areas for improvement
• Preparation of videos for promoting Hack Integration, and filmed video interviews during the hackathon
• Support tasks prior to Hack Integration: printing tools, organizing the venu

U

UX Designer Team of One & Web Developer

Sep 2015 - Oct 2018 (3 years 2 months)

UX Design (as a UX Team of One) ● Conducted user research through contextual interviews, Google Analytics, and co-creation sessions ● Redesigned 3 of the company’s digital products, resulting in a 20% reduction in customer service tickets, a 25% reduction in time spent on core tasks, a reduction in e-mail bounce rate of 11%, an open rate increase of 5%, and an unsubscribe rate reduction of 50%. ● Analyzed qualitative and quantitative data to inform data-driven design decisions ● Translated research findings into design requirements ● Conducted usability testing with paper and digital prototypes ● Created the company's first pattern library and components library ● Presented research findings, key insights, and deliverables ● Managed the imp

D

Multimedia Design Intern

Deeple

Aug 2014 - Nov 2014 (4 months)

• Held a co-creation session and redesigned the customer dashboard "My Deeple"
• Design of inlay cards used as promotional material
• Presentation of findings, key learning points and the proposal of the redesign
• Research of Swedish and Norwegian markets, with the intention of expanding their business
• Translation of Deeple's current website from Danish into Swedish and Spanish Tools and skills:
• Co-creation session
• Website analysis
• Information architecture
• Adobe Photoshop
• High-fidelity mockups
• Presentation skills
• Translation skills
• Market research

Customer Service Representative

Dell Technologies

Aug 2011 - Nov 2012 (1 year 4 months)

• Assisted customers by phone and e-mail with inquiries regarding orders: status, follow up, damaged or missing items, etc.
• Back office duties assisting other Dell teams: issuing credits, arranging collections, help with claims and general questions, etc. Tools and skills:
• Effective communication with different kinds of people
• Problem-solving skills
• Proprietary software for case handling

Tourism Board Associate

Ministry of Tourism of the Dominican Republic

May 2010 - Apr 2011 (1 year)

• Designed and wrote tourist newsletters and brochures with different themes
• Performed courtesy translations between the Scandinavian languages, Spanish and English
• Assistance to interested persons with questions related to tourism in the Dominican Republic by email, telephone, and in person
• Responsible for the following administrative tasks:
• Daily office operations
• Handling of the logistics behind our participation in fairs and industry events
• Balanced the petty cash Tools and skills:
• Effective communication with different kinds of people
• Microsoft Publisher
• Translation of texts

D

IT Consultant

Dfind AB and Wise Professionals AB

Jun 2009 - May 2010 (1 year)

• Stationed at Telecomputing AB and Swerea Kimab AB, respectively, I helped users with computer incidents within Lotus Notes, Windows XP, Office 2003 and the company’s own software over the phone and remotely. Moreover, my tasks were similar to those at MYDATA (see below) Tools and skills:
• Effective communication with different kinds of people
• Problem-solving skills
• Lotus Notes
• Documentation of the knowledge base

IT Support Agent

Mycronic

Jan 2007 - Jun 2009 (2 years 6 months)

• In-house assistance with incidents and questions related to hardware and software
• Resolution and registration of the aforementioned incidents in the company tool
• Documentation and updates to the knowledge database and FAQ
• Purchase of equipment, licenses, and accessories and maintenance of the inventory
• Administration and maintenance of MYDATA's mail and application servers (Windows and Lotus Domino)
• User and group administration in Active Directory and Lotus Notes in collaboration with the IT managers in the subsidiaries in Asia, Europe, and USA Tools and skills:
• Effective communication with different kinds of people
• Problem-solving skills
• Lotus Notes
• Active Directory
• D

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Mariel B

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