Marie Reyes

Head of Global Events and Executive Programs

Cyera

May 2026 - Current (6 months)

Director, Head of Global Events

Palo Alto Networks

Mar 2024 - May 2026 (2 years 3 months)

Head of Marketing Programs

Xfactorio

Jul 2022 - Feb 2024 (1 year 8 months)

Turn your Annual Operating plan into an Always Operating plan with XFactor.io the world’s only intelligent Go-to-Market Platform with constant sales performance monitoring, real-time “Next-Move” recommendations, and live analytics — all with confidence scores, so you can make the right decisions today and everyday.

Sr. Director Global Events

Cybereason

Oct 2021 - Jul 2022 (10 months)

• Owned and managed Cybereason’s global events portfolio
• Improved Cybereason’s event posture and increase brand awareness through industry, tradeshows, CxO and proprietary events.
• Managed all members of the global events team.
• Generated net new pipeline for Cybereason via different event programs.
• Worked closely with Demand Generation team to create campaign plans, track ROI and pipeline.
• Ideate, design, plan and execute first class events that differentiate from competitors and create experiences for all attendee types.
• Site sourced for each event. Determine site locations
to meet event objectives and goals.
• Developed, managed, tracked, and reconciled event budgets
• Planned and ex

Sr. Director, Global Events

CrowdStrike

Aug 2021 - Oct 2021 (3 months)

CrowdStrike (Nasdaq: CRWD)
● Managed and owned overall planning and strategy for CrowdStrike’s global events portfolio
● Led and drove strategy, execution and measurable impact of CrowdStrike’s Events that include: RSAC, Black Hat, Gartner Security and Risk Summit, Infosecurity, AWS re:Invent, AWS re:Inforce, Annual SKO, Annual Fal.Con User Conference, CxO Racing Programs
● Aligned event outcomes and objectives to CrowdStrike’s business needs. Ensured return on investment for all events and activation guaranteeing all are on brand.
● Managed entire events team
● Collaborated with exec team to manage expectations and align event strategy with business needs and led leadership reviews
● Created and presented mark

Director, Global Events

CrowdStrike

Jul 2019 - Aug 2021 (2 years 2 months)

Sr. Corporate Event Marketing Manager

CrowdStrike

Feb 2017 - Jul 2019 (2 years 6 months)

Corporate Event Marketing Manager

CrowdStrike

Nov 2015 - Feb 2017 (1 year 4 months)

CrowdStrike™ is a leading provider of next-generation endpoint protection, threat intelligence, and pre- and post-incident response services. CrowdStrike Falcon is the first true Software-as-a- Service (SaaS) based platform for next-generation endpoint protection that detects, prevents, and responds to attacks, at any stage—even malware-free intrusions. Falcon’s patented lightweight endpoint sensor can be deployed to more than 100,000 endpoints in hours, providing visibility into billions of events in real time.

Event Marketing Manager

OneLogin Inc

Dec 2014 - Nov 2015 (1 year)

- Manage entire event portfolio of 26 plus global events a year
- Events include industry (RSA), analyst (Gartner), CIO, partner and internal events
- Directly manage vendor relations, booth management for trade shows, all logistical aspects, staffing scheduling and selections and manage and execute event deliverables and all operations
- Create and execute campaign plan for each event to meet registration, acquisition and demand generation goals
- Manage and implement first User Group roadshow with events in San Francisco,
New York, Chicago, London and Tokyo (venue selections, vendor management, contract negotiations and execution)
- Collaborate with C-level executives to develop corporate event strategy

Event Program Manager

ITA Group Inc Formerly Woodberry Events

Sep 2013 - Dec 2014 (1 year 4 months)

- Manage and implement strategic, creative and innovative event programs including user conferences, corporate sales kick-off meetings, executive meetings, ancillary events, galas and partner conferences for technology industry clients
- Budget ownership of $250K and higher; manage and develop a strategic plan of action to ensure event costs remains under predetermined budget. Work with clients to achieve budgetary goals while balancing experience quality and ROI
- Lead internal cross-functional teams to ensure timelines of event program deliverables
- Manage vendor relationships; leverage partnerships to achieve maximum cost savings
- Responsible for on-site execution of event programs and oversee internal team
and

Event Program Associate

ITA Group Inc Formerly Woodberry Events

Aug 2012 - Sep 2013 (1 year 2 months)

ITA GROUP, Inc (Formerly Woodberry Events, San Francisco, CA)
- Assisted in the planning and execution of Corporate Events for up to 3000 plus attendees
- Assisted in the planning and execution of Incentive Programs
- Coordinated with sponsors, exhibitors and assisted with ancillary events
- Managed and updated booth properties to support client/partner brand and
image in a cost effective manner
- Liaised closely with vendors for F&B, DMC, Production and Registration
- Collaborated with Account Executives, Program Managers, Registration Managers
to execute a seamless event
- Performed post-event duties including debriefs, evaluations, invoice reconciliation,
charge backs and expense analysis

Senior Event Marketing Specialist, Keynote

Salesforcecom

Feb 2012 - Jul 2012 (6 months)

- Planned and execute Keynote Production with an audience ranging from 1500 to
10 000 attendees
- Supporting the keynote experience and program framework and goals, from agenda development and show flow to overall stage experience and asset development
- Assist in managing all Keynote event program needs: Master production schedule, speaker management/briefing, executive scheduling/rehearsals, reporting and resourcing/staffing needs
- Speaker handling for executive team members participating in Keynotes
- Reported to company stake holders and ensured their event needs were met.
- Created presentations for executives/stakeholders outlining event strategy

I

Production and Events Specialist

Immersa Marketing

Apr 2011 - Dec 2011 (9 months)

Participated in a strong group dynamic to deliver creative direction to our clients
- Communicated with different departments to ensure deliverables are carried out
by set deadlines.
- Created daily, weekly and monthly reports on projects and budgets
- Assisted in the organization and deployment of marketing events such as road
shows, seminars and exhibitions
- Provided excellent customer service to clients

Event Coordinator - Contractor

Mandarin Oriental Hotel Group

Jan 2011 - Apr 2011 (4 months)

- Sold and serviced events (corporate and social) via direct client contact and
communication of information to kitchen, stewarding, and banquet teams
- Managed execution of onsite events
- Managed Social Media for the Hotel, reached out to current and potential clients
using various types of social media such as Twitter, Facebook and HootSuite. Increased KLOUT score and online presence

Marketing Assistant - Contractor

Levi Strauss Co

Aug 2010 - Jan 2011 (6 months)

- Assisted in execution of Levi’s corporate marketing events
- Prepared media kits with new lines to be distributed to clients
- Market Research: Conducted and planned market research activities of business groups. Activities included surveys, analysis of syndicated materials and focus groups

Intern

Sub Rosa New York

Jul 2010 - Dec 2010 (6 months)

- Personal Assistant to head of PR for the Levi's Workshops based in San Francisco.

Intern

CrosbyVolmer International Communications

Mar 2010 - Jun 2010 (4 months)

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Admissions Assistant

Art Institute of California San Francisco

Aug 2009 - Jun 2010 (11 months)

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Fashion Marketing Peer Mentor

Art Institute of California San Francisco

Mar 2009 - Aug 2009 (6 months)

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Marie Reyes

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