Neha Bhaleghare
About
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Business Analyst , Certified SAFe, CSPO |MS in Engineering Management
United States
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Full-time jobs
Résumé
Jobs
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Business AnalystCompass Group USAJun 2025 - Current (1 year 4 months)- Supply Chain AnalystFreudenberg Performance MaterialsSep 2024 - Jun 2025 (10 months)
- Product ManagerSuperHumanLifeDec 2022 - Aug 2023 (9 months)
- Sales & Brand ManagerDECATHLONNov 2021 - Nov 2022 (1 year 1 month)
Education
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- Master's degree, Engineering Management & MBA in Product & Brand StrategyUniversity of North Carolina at CharlotteAug 2023 - May 2025 (1 year 10 months)
- Bachelor of Science in information technology, Information TechnologyUniversity of MumbaiJan 2019 - Jan 2021 (2 years 1 month)
- Diploma in computer technology, Computer technologyBharati Vidyapeeths College of EngineeringJun 2015 - May 2019 (4 years)
Projects (professional or personal)
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- DDunkin Donut Content MappingOct 2024Developed a Content Map Journey to strategically align brand content with the customer journey, ensuring consistent and effective communication across all stages of the buying process. This mapping approach allowed for targeted cross-channel marketing, enhancing engagement and conversion rates. Key components included:
Awareness Stage – Created educational content such as blog posts, guides, and videos to help potential customers recognize their needs and attract them to the brand's sales funnel.
Consideration Stage – Utilized comparison charts, case studies, and webinars to showcase the brand’s strengths and assist customers in evaluating solutions, increasing appeal and engagement.
Decision Stage – Focused - DDunkin Value Chain AnalysisSep 2024Conducted a value chain analysis for Dunkin' Donuts, examining the brand's approach to creating value and driving profitability. This analysis assessed four key stages:
Marketing Program Investment – Evaluated Dunkin's customer communication strategies, optimal channels for brand messaging, and marketing methods. Focused on the brand’s product promotion and trade suitability, employee effectiveness, and campaign impact through clarity, relevance, distinctiveness, and consistency.
Customer Mindset – Analyzed customer awareness, brand associations, loyalty development, and engagement. Evaluated external marketplace factors like competitor reactions, channel support, and potential customer growth.
Market Perfor - DDollar Tree RebrandingAug 2024 - Dec 2024 (5 months)Our Dollar Tree rebranding project aimed to reposition the brand in the competitive discount retail market by addressing key challenges and leveraging strategic branding principles.
Key Findings:
- Dollar Tree's initial success as a $1 store diminished after price hikes, leading to competition with Dollar General and Family Value.
- Social media engagement was inconsistent, with frequent breaks and limited platform use.
Proposed Solutions:
- Brand Positioning: Reframed Dollar Tree as a leader in discount retail, emphasizing affordability, accessibility, and convenience while offering a diverse product range.
- Social Media Strategy: Introduced consistent daily posting across platforms with creative, co