Luciana Sol Hermida

Digital Advertising Manager

Userlytics

Oct 2024 - Current (1 year 11 months)

Head of Paid Media

Devsavant

Sep 2023 - Oct 2024 (1 year 2 months)

Responsible for the development and optimization of paid media advertising strategies for US-based B2B SaaS clients. Oversee the management of all paid media platforms, focusing on maximizing ROAS, refining audience targeting, and driving qualified leads. Key tasks include campaign optimization, continuous benchmarking, in-depth keyword research, and conversion tracking, both online and offline, as well as landing page optimization, reporting, and forecasting. Focused on generating leads, fueling demand, improving CTR, and ensuring optimizations that drive brand visibility and lead generation. This is a client-facing role involving cross-team collaboration

Digital Marketing Director & Paid Media Specialist

Rently

Jun 2022 - Oct 2023 (1 year 5 months)

Responsible for crafting and executing high-impact digital marketing strategies that drive brand awareness and conversions. In charge of B2B lead generation integrating market research, demand generation, and strategic client acquisition. Execution of paid media campaigns across all channels established in media plan. Coordination of content marketing for Social media, SEO, email marketing campaigns, and automation. Accountable for monthly and annual reporting with forecasting and relevant business insights and opportunities. Show less

E

Especialista en Marketing Digital & Paid Media

Apr 2022 - Oct 2023 (1 year 7 months)

A

Advertising Strategist

Jan 2022 - Jul 2022 (7 months)

Responsible for the management and strategy of paid digital Meta campaigns. Develop, execute, and optimize campaigns for lead acquisition for B2B SaaS businesses. BELT Method.

S

Social Media Strategist and Paid Media Specialist

Mar 2021 - Jan 2022 (11 months)

Responsible for the management of paid digital marketing campaigns for all of the agency's clients. Develop, execute, and optimize campaigns across all digital channels according to the planned strategy. Define, measure, and evaluate relevant paid media KPIs and provide actionable insights. Reporting and analysis of results. Oversee and manage budget for each campaign and client, following the best practices in growth marketing and sales funnels. Google Ads Facebook/Instagram Ads Adroll Other social media ads (waze, tiktok, etc) Other retargeting and ip targeting marketing tools and solutions. Show less

C

Community Manager and Digital Marketing Analyst

Nov 2020 - Mar 2021 (5 months)

Responsible for planning and implementing social media and communication campaigns and strategies. Content creator and copywriter Respond, monitor, track and report on feedback and online reviews Management of online events for brand awareness Coordinate strategy with Project Manager, Design and Paid Media teams Build online relationships with customers and influencers of the industry Prepare reports analysing KPI, performance, paid media and strategy Managing Funnel Marketing strategies Creating digital marketing analysis for new businesses. Research and evaluation of the business, audience, and competitors to build a custom, data-driven digital marketing plan (discovery). Show less

Digital Marketing | Community Manager

freelance

Jul 2017 - Jan 2021 (3 years 7 months)

Development and implementation of social media strategies. Graphic design of social media content following marketing plans across all Social Media platforms (organic and paid media). Manage and moderate comments and conversations with followers and leads. Analyze and generate reports on social media growth and behavior, data analysis. Google / Facebook Ads: Campaign development, execution, and analysis. Develop and execute email marketing and e-commerce strategies and campaigns.

Interior & Graphic Design for companies

freelance

Sep 2015 - Nov 2020 (5 years 3 months)

Design and implementation of marketing strategies for retail design and commercial architecture (store fixtures, POP, stands, exhibits). Presentation of estimates, sketches, scale plans and computer-generated visuals and models. Staff and suppliers management.

T

Interior Designer and Account Manager

Taller Hermida

Jun 2015 - Jan 2019 (3 years 8 months)

Designer and manager for retail, exhibition, and commercial interior design and construction company. Design and/or execution of projects. Presentation of sketches, and computer-generated visuals and models . Management of client accounts, suppliers and staff, undertaking a wide variety of administrative duties.

H

HEAD OF PUBLIC RELATIONS

Jul 2013 - Mar 2015 (1 year 9 months)

Head of a multidisciplinary team in charge of the preparation, set up and coordination of a wide range of corporate events from conception through to execution. Budget devise, design assistance and production supervision of promotional merchandise, corporate and business gifts, promotional videos, annual reports, etc. Project design, organization and coordination for the fabrication of exhibition stands and promotional displays at fairs and events. Responsible for interior corporate image and identity, remodeling of building offices and spaces. Organization of production meetings, and presentation of evaluation annual reports concerning staff productivity and work efficiency. Show less

H

HEAD OF PROCUREMENT

Feb 2011 - Jul 2013 (2 years 6 months)

Head of the procurement team in charge of purchasing the materials and supplies required for project implementation and product fabrication. Responsible for all procurement issues that may arise, providing training for new employees and overseeing the work of the team. In charge of tender publications, opening of bid offers and of making sure that all government regulations are implemented in the purchase process. Employees directly reporting to me: 10.

l

Interior Designer & Salesperson

las Condes

Mar 2010 - Oct 2010 (8 months)

Salesperson and designer in charge of generating new sales and design custom pieces for clients, providing in-store and in-home consultation. Preparation of sketches and freehand drawings for potential clients using 3d software and AutoCAD for further development of the designs. Presentation of estimates, budgets and schedules for projects.

T

Account Manager

Taller Hermida Advertising & Design

Feb 2008 - Dec 2009 (1 year 11 months)

Management of client accounts, suppliers and staff, undertaking a wide variety of administrative duties.

I

Internship

Idea Factory Languages

Mar 2007 - Sep 2007 (7 months)

English to Spanish translations: IT, software, hardware, industrial machinery, Internet, electric equipment, etc. Editing and proofreading translations in Spanish and English.

Internship

Senado de la Nación Argentina

Aug 2005 - Mar 2006 (8 months)

English to Spanish translations as an intern for the official translation team for the Inter-Parliamentary Union.

Luciana Sol Hermida

About

Detail

Timeline

Résumé