M
María A.
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Senior Paid Media Specialist
Buenos Aires, Argentina
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Senior Paid Media SpecialistGrupo Peña DefillóJul 2024 - Current (2 years 3 months)Help increase awareness and achieve business goals
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs- Paid Media SpecialistCoda PaymentsFeb 2023 - Dec 2023 (11 months)Help increase awareness and achieve business goals
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs - TPaid Media SpecialistThe Latest ScoopJan 2022
- Senior Paid Media SpecialistMonksAug 2021 - Aug 2024 (3 years 1 month)Manage all paid activity & spend - managing & reconciling paid budgets
Conversion Rate Optimization across all client campaigns
Marketing Analysis
Support sales with paid audits
Ability to carry out A/B testing and continually measure the performance
Collaborate with teams responsible for marketing activity
Establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model
Create and run Google Ads, Meta Ads, X Ads, Tiktok Ads and LinkedIn Ads
Use GA4 & Campaign Manager to create advanced reports
Create Looker Studio dashboards
Set up DV360 Campaigns - Head of Performance verified_user Verified experienceTHE DARLJan 2020 - Jan 2021 (1 year 1 month)Researching consumer behavior and exploring market trends and opportunities.
Creating campaigns in Google Ads and Facebook Ads.
Setting up tracking codes, API conversion codes and UTMs
Creating GA reports
Checking e-mail marketing performance
Analyzing marketing data.
Optimizing campaigns.
SEO - Semrush Tool