María A.

Jobs 20% verified

Senior Paid Media Specialist

Grupo Peña Defilló

Jul 2024 - Current (2 years 2 months)

Help increase awareness and achieve business goals Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch Providing ongoing actionable insights into campaign performance to relevant stakeholders Defining, measuring, and evaluating relevant paid media KPIs
Paid Media Specialist

Coda Payments

Feb 2023 - Dec 2023 (11 months)

Help increase awareness and achieve business goals Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch Providing ongoing actionable insights into campaign performance to relevant stakeholders Defining, measuring, and evaluating relevant paid media KPIs
T

Paid Media Specialist

The Latest Scoop

Jan 2022
Senior Paid Media Specialist

Monks

Aug 2021 - Aug 2024 (3 years 1 month)

Manage all paid activity & spend - managing & reconciling paid budgets Conversion Rate Optimization across all client campaigns Marketing Analysis Support sales with paid audits Ability to carry out A/B testing and continually measure the performance Collaborate with teams responsible for marketing activity Establish methods and processes to ensure measurements and experimentation can be done in a scalable and repeatable model Create and run Google Ads, Meta Ads, X Ads, Tiktok Ads and LinkedIn Ads Use GA4 & Campaign Manager to create advanced reports Create Looker Studio dashboards Set up DV360 Campaigns
Head of Performance Verified experience

THE DARL

Jan 2020 - Jan 2021 (1 year 1 month)

Researching consumer behavior and exploring market trends and opportunities. Creating campaigns in Google Ads and Facebook Ads. Setting up tracking codes, API conversion codes and UTMs Creating GA reports Checking e-mail marketing performance Analyzing marketing data. Optimizing campaigns. SEO - Semrush Tool

About

Detail

Timeline

Résumé