Thomas Lalonde
Thomas Lalonde
About
Detail
Chief Revenue Officer (CRO)
Austin, Texas, United States
Recent projects/roles
Orchard (formerly Perch) – Head of Sales & CX
Joined at Series A (<20 employees) to build the sales engine and launch the company’s Texas presence. Led the opening of the Austin office and built both the inside sales team (Austin-based) and outside sales team (realtors in 5 markets). Designed and implemented the full go-to-market process to drive conversion and deliver a best-in-class customer experience, including: scripting (call, text, email), structured customer touch points, CRM and sales tool implementation, and a robust onboarding program that significantly reduced ramp time. Rapidly scaled the team, hiring across all roles and establishing a strong leadership bench in sales management, operations, and brokerage.
Yodle (acquired by Web.com for $320M) – Director of Sales
Led ~100 sales reps, managers, and trainers in the NYC office, driving the highest retention rate company-wide and consistently exceeding Annual Operating Plan (AOP) targets. Oversaw multi-product SaaS sales across verticals including medical, legal, and real estate. Developed and promoted numerous team members into leadership roles. Earned multiple performance awards, including the 2016 Platinum President’s Club Award as the #1 sales leader company-wide.
Orchard (formerly Perch) – Head of Sales & CX
Joined at Series A (<20 employees) to build the sales engine and launch the company’s Texas presence. Led the opening of the Austin office and built both the inside sales team (Austin-based) and outside sales team (realtors in 5 markets). Designed and implemented the full go-to-market process to drive conversion and deliver a best-in-class customer experience, including: scripting (call, text, email), structured customer touch points, CRM and sales tool implementation, and a robust onboarding program that significantly reduced ramp time. Rapidly scaled the team, hiring across all roles and establishing a strong leadership bench in sales management, operations, and brokerage.
Yodle (acquired by Web.com for $320M) – Director of Sales
Led ~100 sales reps, managers, and trainers in the NYC office, driving the highest retention rate company-wide and consistently exceeding Annual Operating Plan (AOP) targets. Oversaw multi-product SaaS sales across verticals including medical, legal, and real estate. Developed and promoted numerous team members into leadership roles. Earned multiple performance awards, including the 2016 Platinum President’s Club Award as the #1 sales leader company-wide.
