Kevin Cleonis

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E-commerce Growth Manager | Digital Strategist

Icy Bear Dental

Dec 2025 - Current (7 months)

I currently lead the optimisation and re-direction of Icy Bear Dental’s e-commerce strategy, working across campaigns, landing pages, offers and performance tracking to drive profitable growth. I partner with the founder and creative team to transition the brand from a founder-led identity to a scalable, brand-centric positioning. Key responsibilities: • Reviewing and optimising paid and organic campaigns across Meta, TikTok and Google • Building new landing pages, bundles and promotional structures to increase AOV and conversion • Auditing funnels and identifying errors, inconsistencies and underperforming segments • Developing strategic marketing ideas, creative angles and growth opportunities • Monitoring core e-commerce KPIs (traffic,

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E-commerce Growth Consultant

So Marketing Center Ltd

Dec 2018 - Nov 2025 (7 years)

Worked as a growth consultant for DTC brands, helping founders scale their Shopify stores and marketing. • Audited stores and funnels and defined clear growth roadmaps. • Ran paid campaigns on Meta, TikTok and Google to drive acquisition and testing. • Helped clients structure UGC, influencers and creatives around proven hooks and angles. • Tracked performance (ROAS, AOV, LTV, CAC) and used data to optimise offers and budgets. • Supported more than 300 businesses and contributed to over €15M in online revenue.

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Founder & Head of E-commerce

So Marketing Center Ltd

Aug 2018 - Nov 2025 (7 years 4 months)

Founded and operated a portfolio of in-house Shopify DTC brands under So Marketing Center Ltd. Key responsibilities and achievements: • Researched markets, validated products and launched multiple Shopify brands from scratch. • Built and optimised stores end to end: branding, UX, copy, product pages, checkout flows and app stack. • Designed offers, bundles and upsell flows to increase AOV, conversion rate and customer lifetime value. • Set up email and SMS flows, loyalty mechanics and retention campaigns to drive repeat purchases. • Managed budgets, suppliers and freelancers to keep operations lean and profitable. • Used performance data (traffic, CVR, AOV, LTV, CAC) to guide decisions on product, pricing and creative.

Training And Development Officer

BNP Paribas

Oct 2017 - Jun 2018 (9 months)

Worked in the HR / Learning & Development team, coordinating corporate training programmes for retail banking staff at BNP Paribas. Key responsibilities: • Planned and coordinated training sessions and onboarding programmes for new and existing employees. • Liaised with managers and subject-matter experts to identify training needs and update course content. • Delivered group training sessions and workshops, supporting employees on new tools, processes and soft skills. • Managed logistics and internal communications (emails, intranet, LMS) for large groups across multiple sites. • Tracked attendance and feedback to improve training quality and report results to HR management. This role strengthened my stakeholder management, communication

HR Assistant

ENGIE Solutions France

Aug 2016 - Aug 2017 (1 year 1 month)

Supported recruitment pipelines, interviews and onboarding processes, strengthening my ability to assess profiles, analyse fit and communicate clearly with both candidates and managers.

Conseiller ventes

CITADIUM

Nov 2015 - Aug 2016 (10 months)

Conseiller ventes

Nike

Oct 2015 - Nov 2015 (2 months)

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Retail Salesperson

Nike Citadium Courir France Paris

Sep 2015 - Dec 2016 (1 year 4 months)

Delivered customer facing sales and product advice in a fast paced retail environment, building a solid understanding of consumer behaviour, upselling and customer journey, which I now reuse in e-commerce.

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Conseiller ventes

Courir

Aug 2013 - Aug 2015 (2 years 1 month)

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