Sharon King

Sharon King

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VP, Product Marketing
Fairfield, Connecticut, United States

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Jobs verified_user 0% verified
  • InMarket
    VP, Product Marketing
    InMarket
    Apr 2025 - Feb 2026 (11 months)
    Spearheaded the Media business line’s marketing strategy as a member of the senior leadership team, overseeing GTM execution for all new Media products. Managed a three-person product marketing team, driving excellence across Media, Measurement and Audiences BLs. Established a high-impact thought leadership series, including a webinar on KPI optimization that aligned brand objectives with actionable data strategies.
  • InMarket
    Sr. Product Marketing Director
    InMarket
    Oct 2023 - Apr 2025 (1 year 7 months)
    Revolutionized sales enablement by driving the development and implementation of a unique interactive demo, providing the Sales team with a dynamic platform to showcase managed service media capabilities. Successfully launched Performance Media, Mobile Media, and Digital Out-of-Home (DOOH) as new revenue channels, including the creation of a full suite of internal training and external-facing support materials to drive market adoption.
  • Quotient Technology Inc
    Product Marketing Manager, Retail Partnerships
    Quotient Technology Inc
    May 2023 - Sep 2023 (5 months)
    Launched new Retail Media network, including development of challenger selling story, competitive intelligence, sales training and PR strategy. Developed final RFP response deliverable for major Drug retailer, resulting in 2-year contract extension.
  • Quotient Technology Inc
    Product Marketing Manager, DOOH & Social Influencer
    Quotient Technology Inc
    Apr 2022 - May 2023 (1 year 2 months)
    Supported Quotient's award-winning Demand-Side Platform (DSP), Programmatic Digital Out-of-Home business and Social Influencer offering through development of explainer videos, pitch decks, sell sheets and website content with differentiated value proposition. Supported roadmap initiatives for all Quotient Media products.

    Recipient of Quotient's Newcomer of the Year award, 2022
  • S
    Principal/Consultant
    SSKing Solutions LLC
    Jan 2020 - Apr 2022 (2 years 4 months)
    Delivered professional services, including subject matter expertise, account management, project management and event planning, to diverse client base of large corporations and non-profits. Authored coupon industry market intelligence report and delivered shopper marketing subject matter expertise to leading CPG Center of Excellence team on behalf of a large multi-national procurement company. Job managed 6 educational webinars targeted at underrepresented patient population on behalf of large pharma company. Executed 10+ educational events for a local non-profit organization as part of their highly publicized speaker series.
  • News America Marketing
    Director, In-Store Product & Experience
    News America Marketing
    Apr 2019 - Dec 2019 (9 months)
    Supported innovation and custom product creation for the $380 million In-Store product portfolio. Led the coordination of all internal stakeholders on executional aspects of innovation and new product development (design, engineering, operations, finance, sales). Spearheaded in-market pilots, including timelines, costs, and logistics.
  • News America Marketing
    Director, In-Store Portfolio Marketing
    News America Marketing
    Jul 2017 - Apr 2019 (1 year 10 months)
    Contributed portfolio value proposition/positioning for client marketing material development in close coordination with business line owners for In-Store. Owned execution of 10+ products (design, operations, quality control). Supported In-Store road map initiatives.
  • News America Marketing
    Director, Marketing Operations, SmartSource In-Store
    News America Marketing
    Apr 2007 - Jul 2017 (10 years 4 months)
    Managed a portfolio of 10+ in-store shopper marketing products in the US and Canada, including product design, pricing, execution and quality control. Answered client and retailer demands for innovation by delivering new products, line extensions and technologies that drove organic growth and profitability to a mature business.
Education verified_user 0% verified
  • The Peddie School
    The Peddie School
    The Peddie School
  • The Peddie School
    The Peddie School
    The Peddie School
  • Regents University London
    Study Abroad
    Regents University London
  • Susquehanna University
    Bachelor of Arts, English | Minor in Art History
    Susquehanna University
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • 5
      5th Principle Award
      FY 2002, FY 2006, and FY 2007: Recognized by a co-worker for going above and beyond,
      and demonstrating strategic thinking, innovation, dedication, superior effort, and overall excellence.
    This is a community-created genome.