M

Matthew Herman

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Chief Marketing Officer
United States

Timeline

work
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Jobs verified_user 0% verified
  • SeatGeek
    Chief Marketing Officer
    SeatGeek
    Nov 2025 - Current (11 months)
  • Wayfair
    Head of Search, Recommendations, and Marketing Technology
    Wayfair
    Oct 2023 - Oct 2025 (2 years 1 month)
    Lead a 300 person team of software engineers, data scientists, product managers, and product analysts building technology and algorithms to power sort and recommendations logic, personalization, on-site search, experimentation, measurement and attribution, marketing bidding and creative optimization, and customer communications.
  • Wayfair
    Head of Search & Recommendations
    Wayfair
    Aug 2020 - Oct 2023 (3 years 3 months)
    Lead a 100+ person team of engineers, data scientists, product managers, and analysts building technology and machine learning algorithms to power sort and recommendation logic, personalization, and on-site search.
  • Wayfair
    Director of Marketing and Product Management
    Wayfair
    Apr 2016 - Aug 2020 (4 years 5 months)
    My team (~120 people) of marketers, analysts, product managers, and engineers works on several growth strategy and technology workstreams:
    • E-mail Marketing / Customer Communications: Manage and optimize our e-mail campaigns across all points in the customer funnel for all North America brands.
    • Search Marketing: Maximize growth of our paid search and PLA campaigns on Google, Bing, and Pinterest, optimizing multimillion dollars of advertising spend.
    • SEO: Lead and grow in-house SEO team, ensuring Wayfair wins in organic search whenever customers are searching for home. Team of analysts, product managers, and copy writers owns technical optimization of Wayfair sites, content development, blogger / influencer relations,
  • Wayfair
    Associate Director of Marketing
    Wayfair
    Nov 2013 - Apr 2016 (2 years 6 months)
    Led in-house advertising trading desk for all Wayfair brands. Designed, executed, and optimized advertising campaigns to acquire new customers and drive customer loyalty. Managed a team of 8 building ad tech platforms and executing programmatic and direct media buys with multi-million dollar monthly marketing budgets.
    • Built our proprietary display advertising platform developing state-of-the-art bidding models, dynamic ad serving technology, and data management platforms. Led cross functional teams across marketing, engineering, and data science.
    • Efficiently scaled display acquisition channel by 10x in less than two years leveraging a combination of direct and programmatic buying. Launched native advertising programs acros
  • Bain Company
    Consultant
    Bain Company
    Sep 2011 - Nov 2013 (2 years 3 months)
    Developed growth strategies and performance improvement plans for tech, telecom, CPG, and retail clients. Worked with senior leaders to address their most critical issues. Devised and performed financial, operational, and market analyses. Directly supervised associate consultants.

    Select cases include:

    ● Retail inventory optimization
    ● Wireless telecom growth strategy
    ● B2B pricing full potential
    ● CPG manufacturing footprint reorganization
    ● IT systems transformation
  • Bain Company
    Summer Associate
    Bain Company
    Jun 2010 - Aug 2010 (3 months)
  • MIT Lincoln Laboratory
    Assistant Technical Staff
    MIT Lincoln Laboratory
    Aug 2006 - Jul 2009 (3 years)
    Formulated, evaluated, and implemented novel nonlinear signal processing algorithms for military communication systems. Identified critical challenges and improved existing techniques. Leveraged state-of-the-art predictive models and parallel computing techniques to improve key efficiency metrics by ten times over alternative approaches.

    Recipient of the 2008 Lincoln Laboratory Team Excellence Award.
Education verified_user 0% verified
  • Harvard Business School
    MBA, Business Administration
    Harvard Business School
  • Massachusetts Institute of Technology
    BS, Mathematics
    Massachusetts Institute of Technology
Publications verified_user 0% verified
  • I
    Polyphase nonlinear equalization of time-interleaved analog-to-digital converters
    IEEE Journal of Selected Topics in Signal Processing Jun
  • I
    A log-frequency approach to the identification of the Wiener–Hammerstein model
    IEEE Signal Processing Letters Oct
  • n
    The cube coefficient subspace architecture for nonlinear digital predistortion
    nd Asilomar Conference on Signals Systems and Computers Oct
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