Jason Rourke

Field Marketing Director, Americas

BOARD

Oct 2025 - Current (1 year 1 month)

Global Director, Demand Gen & Field Marketing

Beamery

Feb 2025 - Oct 2025 (9 months)

Global Marketing Director, Account Based Engagement (ABE)

Boston Consulting Group (BCG)

Sep 2022 - Jan 2024 (1 year 5 months)

Global Senior Marketing Manager, ABM

Boston Consulting Group (BCG)

Sep 2022 - Dec 2022 (4 months)

Hired to build and evolve a global account-based marketing (ABM) program to drive adoption, process improvement, customer stakeholder engagement, and new revenue within BCG's largest client and prospect accounts.

Senior Field Marketing Manager

Shift Technology

Jan 2021 - Jan 2022 (1 year 1 month)

- Managed ABM and field marketing disciplines, supporting new logo and customer growth - Developed account and territory strategy to drive meetings, pipeline, and accelerate revenue - Owned campaign activation plan, reporting dashboards, and internal communications for marketing, channel, and client teams - Built speaker bureau and SME program to drive content creation and stakeholder engagement - Executed multi-channel lead gen programs, focusing on online/offline events, including webinars, roadshows, and invite-only seminars - Key Growth Benchmarks: Achieved 120% of SQL and meeting goals within 2 quarters of activation

Senior Marketing Manager

Workhuman

Jun 2020 - Nov 2021 (1 year 6 months)

- Led structure, strategy, budget and role profiles for ABM and Field Marketing - Managed team of 5 to drive demand in key regions through an integrated approach - Executed field marketing support programs: C-level networking tools, association partnerships, regional events, sales playbook, events-in-a-box, and content management - Managed ABM-specific tech platforms: Sendoso, Terminus, Bombora, and 6Sense - Key Growth Benchmarks: Supported 50% of pipeline growth from $140MM to $500MM, including 560+ new meetings from ABM initiatives. ABM team doubled in size.

Senior Strategist & Team Lead

SmartBug Media

Jan 2020

SmartBug Media is a nationally recognized inbound marketing agency working to make clients successful in inbound marketing, creative, conversion rate optimization, growth-driven design, web design, PR, and sales enablement. We assist businesses in generating leads, increasing awareness, and building brand loyalty. Since 2007, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem.

Marketing Manager

Access | Information Management

Feb 2018 - Jan 2020 (2 years)

- Strategy, budget, and execution of all lead and demand gen programs for company’s largest revenue-driven business lines - Lead sales enablement procedure for existing clients (cross-sell and up-sell) and enterprise new logo opportunities - Own content creation, management, and strategy for cross-channel, ABM, and traditional marketing programs - Grew lead volume and pipeline creation 50% YOY, leading to 56% of new sales from marketing attributed sources

Marketing Program Manager

Oracle

Mar 2016 - Oct 2017 (1 year 8 months)

- Responsible for building, executing and managing multi-channel lead generation campaigns and deliverables, against a quarterly marketing plan, to support new business development and increase overall company revenue. - Collaborate with company team leaders and manage third-party publisher, vendor, and agency relations for cohesive content creation and program execution towards achieving successful ROI. - Analyze and evaluate program strategy performance through detailed reporting to increase future effectiveness. - Work closely with sales and customer advocacy managers to build and grow customer UG hub. - Support and scale lead conversion, through opportunity creation and influence to increase closed-won business.

Marketing Program Manager

Dyn

Mar 2016 - Mar 2017 (1 year 1 month)

Chief Marketing Officer

Power Play Hockey League (PPHL)

Jan 2013 - Mar 2016 (3 years 3 months)

The PPHL is the ultimate adult hockey league for players of all skill levels in New Hampshire and Massachusetts. PPHL has tripled in size since its inaugural season, expanding to 30+ teams, across 4 skill level divisions, and even saw the creation and partnership of its sister organization, New England Edge Hockey. Visit www.PowerPHockey.com to learn more!

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Sales and Marketing Manager

ProfitKey International

Jul 2012 - Dec 2013 (1 year 6 months)

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Director of Marketing

ProfitKey International

Mar 2011 - Mar 2016 (5 years 1 month)

• Develop, plan, and execute marketing & advertising programs including, but not limited to, market research, strategy development, tight budget management and meticulous implementation. Measurement analytics are conducted on all campaigns.
• Manage lead generation initiative and increase market exposure through innovative social media (Twitter, Facebook, Linked-in & a maintained & informative blog site) & e-marketing campaigns.
• Initiated, implemented and executed the efforts of a complete company re-branding; including the design of a new website, company documents, and sales & marketing templates. Marketing Results: - Leads and prospect pipeline have increased well over 200% per fiscal year. - Website traffic, and all other KP

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Marketing Manager

ProfitKey International

Mar 2011 - Jul 2012 (1 year 5 months)

Account Coordinator

Gigunda Group

Aug 2010 - Dec 2010 (5 months)

Internet Marketing Consultant

Z57, Inc.

Mar 2010 - Jun 2010 (4 months)

Market Research Specialist (contract position)

Philips

Sep 2009 - Nov 2009 (3 months)

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Account Executive

Nashville Predators

Apr 2008 - Feb 2009 (11 months)

- Maintain, assist, and market to over 350 season seat holder accounts. - Promote and market the Nashville Predators season and group packages / products to prospective clients to reach sales goals and maximize revenue and profit for the club. - Work closely with current and potential local businesses clients to establish and maintain profitable relationships. - Coordinate with other account executives and front office departments for all game night duties. - Promote the franchise at assorted community and public relation events: i.e. Nashville Shores Day, Meet the Team Rally, etc. - Sold over $125k in season tickets in my first 5 months for a small-market team

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Account Executive

Manchester Monarchs Hockey Club

Aug 2006 - Apr 2008 (1 year 9 months)

- Create, plan, promote and execute marketing plans to produce new revenue through personal, business and large group accounts; - Work closely with Marketing Director and Coordinator on specific marketing plans, promotions and advertisements. - Promote the franchise at assorted community and public relation events: i.e. The Best of New Hampshire - Maintain, assist, and market to over 250 season seat holder accounts. - Top sales producer: 07-08 Season, generated $50,000 in new season ticket holder accounts, $30,000 in group accounts/season upgrades.

Asst. Director of Marketing

University of New Hampshire

Sep 2005 - Jul 2006 (11 months)

- Executed 90+ corporate sponsors within UNH's 7 major ticketed sport programs. - Created, designed, and implemented marketing and advertising promotions for specific Sponsors for Men's Hockey. - Worked closely with 8 other team members and Directors of Internal and External Relations on game-day preparations and event management. - Created corporate advertisements, public announcements, promotions, and all pre and in-game coordination with on-ice occurrences. - Compiled and wrote a comprehensive season review for the Men's ice hockey season. - Responsible for all Marketing duties; also, coordination of field, sound, and music operations (Div. 1-AA Football)

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Jason Rourke

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