Michael Cirillo
About
Detail
I help automotive leaders build growth that holds up under pressure. CEO at FlexDealer/LiftKit. Chief of Staff at More Than Cars. Host of The Dealer Playbook.
Argyle, Texas, United States
Résumé
Jobs
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Chief Executive OfficerARIA InventoryJan 2024 - Current (2 years 7 months)ARIA (Automated Response Inventory Assistant) is a first-of-its-kind intelligent inventory assistant that helps car dealers with inventory marketing and merchandising.- Chief of StaffMore Than CarsFeb 2023 - Current (3 years 6 months)
- The Dealer Playbook PodcastThe Dealer PlaybookApr 2014 - Current (12 years 4 months)Subscribe on your favorite podcast app! The Dealer Playbook is the highest-rated automotive podcast that explores what it takes to create a thriving career in the retail auto industry. Each episode features dealer-focused conversations with industry titans like Brian Benstock and Kerri Wise, business titans like Gary Vaynerchuk and Guy Kawasaki to professional athletes and best-selling authors.
- CEO at FlexDealerFlexDealerJan 2006 - Current (20 years 7 months)FlexDealer helps retail auto dealers turn traffic into revenue with strategies and tech that map to car purchases. In short: We create the desire for car shoppers to buy from you over and over again. We're forever on the side of the dealer and will always provide strategies that will help them achieve their goals while aligning with the demands of consumers. Some of my key accomplishments: - Led our family business from publishing car magazines to a full digital marketing agency and software development firm. - Established the foundation that has enabled FlexDealer to scale amidst economic uncertainty. - Developed a team of highly passionate, highly-capable, and passionate individuals who exemplify our core values and beliefs. - Established
- EChief Operating OfficerEastbound EnterprisesJan 2006 - Current (20 years 7 months)Eastbound Enterprises specializes in building innovative technology products and forward-thinking teams that help advance the automotive industry.
- AMarketing DirectorAuto RV WorldJan 2006 - Dec 2011 (6 years)Liaison between client and development team to produce web based software solutions for Automotive and RV dealers.
- AIndependent ContractorAuto RV WorldJan 2000 - Sep 2006 (6 years 9 months)Advertising Representative
Education
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- PAudio Engineering and Production, Audio EngineeringPacific Audio Visual InstituteJan 2007 - Dec 2008 (2 years)Studied Audio Engineering and Production.
- LBusiness Administration, International MarketingLethbridge PolytechnicJan 2005 - Dec 2007 (3 years)Studied Marketing and Business Administration
- VHigh School DiplomaVernon Secondary SchoolJan 1995 - Dec 2000 (6 years)Was a regular teenager...
Projects (professional or personal)
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Publications
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- CDon't Wait, DOMINATE!Cirillo Marketing Group IncJul 2015In Michael’s best-seller Don’t Wait, DOMINATE! he provides the roadmap for dealers to rise above the clutter and thrive online by applying smart marketing strategies that no one in the car business is doing. Dealers today are all saying the same thing, and that leaves consumers to their own devices to choose a dealership to work with. Imagine being the only dealer in your market that is connecting with consumers in a way that resonates with them. If that’s what you’re interested in doing, this book is for you.
- MStupid InternetMichaelACirillocomJun 2015
- C3 Steps to Digital SuccessCanadian AutoWorld MagazineMay 2014In this article published exclusively for Canadian AutoWorld magazine, I reveal the top 3 things dealerships can do right now to enjoy higher levels of digital success online.
- The Ultimate Dealer's Guide to Creating Awesome ContentFlexDealerJul 2012Content marketing is one of the most surefire ways to attract, engage, and convert more qualified traffic into your car dealer website. This e-book introduces concepts that help your automotive or RV dealership get the attention of more qualified buyers and increase dealership profitability. Learn what content marketing is, what effect it can have on your bottom line and how to get started.
- Does Your Dealership Website Suck?FlexDealerDec 2012Every aspect of your digital dealership can be tracked, measured and analyzed - this is proof of how empowered you are to make profitable marketing decisions and move your dealership to the next level of success. Learn how Canadian vehicle consumers are researching online, the importance of acquiring data to create your digital marketing strategy and how to avoid ‘easy site exits’ that kill your conversions.
- Three Automotive Digital Marketing TipsFlexDealerMay 2012Learn what some of North America's top dealerships are doing to Attract, Engage, and Convert more qualified traffic and sell more vehicles.