James Spicer

Product Marketing Manager

NILE

Apr 2026 - Current (6 months)

GTM Advisor

Stealth AI Startup

Sep 2024 - Apr 2026 (1 year 8 months)

GTM/Marketing Advisor to the CEO.

Product Marketing & GTM Consultant

Self-employed

Jan 2024 - Apr 2026 (2 years 4 months)

Head of Marketing & Product Marketing

NetRise

May 2023 - Jan 2024 (9 months)

First and only marketer responsible for all aspects of marketing at a seed stage startup in an emerging cybersecurity market. - Full-stack founding marketer and principal PMM managing product messaging, brand strategy, releases, collateral development, field marketing, demand generation, operations, budgeting, and coordination across product, PR, sales, and exec teams. - Comprehensive redesign and update of company branding, web, and marketing materials. - Sole marketer handling the release of the NetRise Trace product, from inception to release. - 3x pipeline goal achievement for FY23 and increased LinkedIn followers and follower growth rate from the lowest among competitors to a commanding leadership position.

Technical Product Marketing Manager

Claroty

Feb 2021 - Feb 2023 (2 years 1 month)

- Responsible for product marketing of Claroty's tech alliances, including partnerships and integrations. - Developed engaging and easy to understand content for the web, solution briefs, slides, video, and more. - An essential contributor to the PMM team responsible for creating and fine-tuning messaging for category creation (XIoT and XIoT security), multiple product launches, an acquired company/product (Medigate), and expansion into new industries and verticals.

Growth Hacker (Growth Marketing Manager)

Armis

Dec 2018 - Nov 2020 (2 years)

Successfully “hacked” Armis’ growth from an early-stage startup to a $7.7B exit. - Marketing automation architect and admin, built out Marketo instance from the ground up in less than three months. Managed Hubspot instance prior to Marketo migration. - Developed lead scoring, gated event registrations, lead attribution automation, redesigned templates and assets, integrations with other marketing platforms and tools, or anything else we needed to do with Hubspot. Later recreated in Marketo once we switched platforms. - Salesforce hygiene and data integrity, campaigns management, and reporting. - Increased monthly lead traffic from ads on LinkedIn 330% within 6 months.

Digital & Field Marketing

BigPanda

May 2016 - Dec 2018 (2 years 8 months)

- Worked closely with field, digital, and product marketing teams in a cross-functional role. - Managed WordPress instance and project managed website redesign. - Managed projects in Marketo and SFDC. - End to end event planning, logistics, and execution - including presenting at conference booths. - Copywriting, research, blog authorship, and content development. - Social media & online presence management.

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James Spicer

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