Neel Punatar

Neel Punatar

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VP of Marketing at Foxpass
San Francisco, California, United States

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Résumé


Jobs verified_user 0% verified
  • F
    VP of Marketing
    Foxpass
    Mar 2019 - Current (6 years 4 months)
    Increased revenue for the company via changing our GTM strategy, growing a sales team, PPC, SEO, content creation, etc. Prepared monthly reports for investors, and briefed investors about the status of the company. Revamping the site and pricing scheme. Directing new product development based off market research. Took unranked core keywords from unranked to 1-3, like "RADIUS server" and "RADIUS authentication" and "OpenRoaming". Manage all Marketing and Sales personnel: 3 sales, 1 marketing coordinator, 2 Link Builders, and 1 content creator. Manage vendor relationships: Lead generation agencies, design agencies, etc. Started successful email marketing campaigns. Started successful retargeting and Linkedin outreach campaigns. Creating white
  • Sapling
    Director of Demand Generation
    Sapling
    Feb 2018 - Jan 2019 (1 year)
    - Helped assemble a marketing & SDR team. - Help to determine the direction of the company: I have a direct hand in everything from our GTM strategy, to hiring decisions. - Spearheaded an effort to get Sapling onto a Gartner Quadrant and G2 Crowd High Performer Quadrant. - Grown revenue by an order of magnitude, and demo/trial requests by over 10x. - Made organic search 40+% of our revenue as opposed to 0% when I started (I do have a content writer, and I have contract link builders who help with this effort). - Email marketing, which we did not do previously, accounts for about a quarter of our MQLs. - Set Sapling up for conferences and helped our Community Manager with her webinar efforts. - Create the strategy and distribution for our PR
  • L
    Head of Demand Generation (Consultant) -- (Acquired by Solar Winds)
    Loggly
    Aug 2017 - Feb 2018 (7 months)
    I lead all paid programs, SEO, and am in charge of related agencies and contractors. My bottom line goals are to increase sign ups, activations, and increase revenue.
  • C
    Marketing Consultant or Director of Marketing Consultant
    Consultant Contactually Acquired by Compass Redbooth Acquired
    Feb 2016 - Aug 2017 (1 year 7 months)
    Email, PPC, SEO
  • S
    Contract Marketing Director
    Syscloud Security
    Jul 2015 - Dec 2015 (6 months)
    - In charge of paid user acquisition. - Create custom landing pages (design, wording, analytics & some custom coding) - Project manage tasks with the overseas development team. - Help coordinate tasks of the SEO & PR agencies - Help set up the structure of the analytics & automation programs - Redesign & rewrite various parts of the site. - Content Syndication - Oversee email marketing
  • Zenefits
    PPC / Paid Media Marketing Manager
    Zenefits
    May 2014 - Oct 2014 (6 months)
    - Turned our AdWords ROI from -100% to 500+% - I also started all their other paid channels like LinkedIn, FaceBook, AdCenter, HR.com, etc. - I started their content syndication, webinar & web trade show programs - I also built custom landing pages like http://hrms.zenefits.com/health-insurance-broker
  • C
    Online Marketing Manager
    Captricity
    Mar 2013 - Feb 2015 (2 years)
    - Decreased the Adwords cost/conversion by over 55% and tripled conversions - Turned Adwords ROI from -90% to over 300% - Ranked http://handwriting-recognition.com & http://IntelligentCharacterRecognition.com on Yahoo & Bing - Increased Google Page Rank from 4 to 6; increased ranking on Google for most terms - Create custom landing pages (design, wording, analytics & some custom coding)
  • O
    Contractor: Online Marketing Manager
    OneLogin, Inc.
    Mar 2012 - Jul 2012 (5 months)
    As the Online Marketing Manager for OneLogin, (a cloud based Single Sign On SaaS company) I led many of their digital user acquisition channels . In the few months I was there, I have reduced their spend while increasing their number of trial customers by up to 300%. This is mainly done through SEO, PPC and wiki building, but I am also preformed marketing via AdCenter PPC, independent web site CPM banners, and email.
  • Wikimedia Foundation
    AdWords Contractor
    Wikimedia Foundation
    Oct 2011 - Feb 2012 (5 months)
    I was tasked with revitalizing Wikimedia / Wikipedia's Adwords grant and turned the ROI from negative to positive.
  • V
    Digital Marketing
    Various Lawyers
    Oct 2010 - Oct 2011 (1 year 1 month)
    - I have done everything from updating a website to setting up mobile advertising
  • O
    Owner
    Online Sparker Inc
    Jun 2006 - Jun 2010 (4 years 1 month)
    - I provided online / SEM advertising for lawyers. - Guided a team to develop a tool to data mine a Yahoo tool which allowed us to provide PPC for a lower CPC
  • S
    Contracted / Intern
    Speck Design
    Jan 2005 - Current (20 years 6 months)
    - I performed tasks to help develop, design, or release products, in particular the Cisco Telepresence Project
  • N
    General Scientist / Engineer
    NASA Ames Research Center
    Jun 2003 - Aug 2003 (3 months)
    - I began to redesign the subject interface for NASA's Human Powered Centrifuge - Assisted in helping my group conform to the “Reliability Centered Maintenance Program”
Education verified_user 0% verified
  • U
    BS, Engineering
    UNIVERSITY OF CALIFORNIA BERKELEY
    Jan 2000 - Dec 2004 (5 years)
    BS Engineering
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